17 SEO Myths Debunked: Rejiggering Your SEO Mindset for 2014

What do you believe about SEO? And how do you know it's true?

Perhaps it's time to read "17 SEO Myths You Should Leave Behind in 2014," a report from inbound marketing software platform provider Hubspot. The report, written by Rebecca Churt, SEO marketing manager at Hubspot, aims to dispel those myths and help online marketers improve their performance. From the introduction:

"SEO has changed so much in the past several years that many marketers aren't sure what's outdated, what's important, what will actually move the needle, and what's simply wasted effort. This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you're not wasting a single moment on things that simply don't matter for SEO in 2014."

To get you started, here are five of those 17 myths:

#1 I must submit my site to Google.
#2 SEO is all about ranking.
#4 More links are better than more content.
#9 There's an ideal keyword density for my page.
#14 Microsites and other domains I own that link or redirect back to my site will help my SEO.

The takeaway. In her conclusion, Churt sums it up like this

"If you can take one thing away from this guide, it's this: More than anything else, SEO is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you - from your SERP listing, to the quality and relevancy of the content on your site, to the ease with which they can move through your site - the better your SEO will be, too."

Debunking myths is one thing, improving your SEO efforts is another. Hubspot has that covered too, with a free guide and worksheet about SEO best practices called "Search Engine Optimization: Past, Present, and Future."

Published: February 25th, 2014

Share this Feature

Comments:

comments powered by Disqus
Golden Corral
ADVERTISE
SPONSORED CONTENT

Franchisor Topics »

Premium Services

Proven Match Business Opportunity

Proven Match
Proven Match provides science-based insights and screening tools to...

Qiigo Inc. Business Opportunity

Qiigo Inc.
Qiigo unifies digital marketing for national brands and their locations,...

Tango Business Opportunity

Tango
Tango unites predictive analytics, GIS and store development into a single...

LMap Business Opportunity

LMap
Silvercrest Advertising's innovative Localized Media Automation Platform...

Michael H. Seid & Associates Business Opportunity

Michael H. Seid & Associates
MSA provides domestic and international franchise advisory services to...

Management 2000 Business Opportunity

Management 2000
Management 2000 serving Franchisors since 1981. Our expertise: Granting...

AXIS Integrated Business Opportunity

AXIS Integrated
With over 25 years of experience in the franchise industry, AXIS...

TSheets Business Opportunity

TSheets
TSheets is the #1 employee rated and requested time tracking software on...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)