17 SEO Myths Debunked: Rejiggering Your SEO Mindset for 2014

What do you believe about SEO? And how do you know it's true?

Perhaps it's time to read "17 SEO Myths You Should Leave Behind in 2014," a report from inbound marketing software platform provider Hubspot. The report, written by Rebecca Churt, SEO marketing manager at Hubspot, aims to dispel those myths and help online marketers improve their performance. From the introduction:

"SEO has changed so much in the past several years that many marketers aren't sure what's outdated, what's important, what will actually move the needle, and what's simply wasted effort. This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you're not wasting a single moment on things that simply don't matter for SEO in 2014."

To get you started, here are five of those 17 myths:

#1 I must submit my site to Google.
#2 SEO is all about ranking.
#4 More links are better than more content.
#9 There's an ideal keyword density for my page.
#14 Microsites and other domains I own that link or redirect back to my site will help my SEO.

The takeaway. In her conclusion, Churt sums it up like this

"If you can take one thing away from this guide, it's this: More than anything else, SEO is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you - from your SERP listing, to the quality and relevancy of the content on your site, to the ease with which they can move through your site - the better your SEO will be, too."

Debunking myths is one thing, improving your SEO efforts is another. Hubspot has that covered too, with a free guide and worksheet about SEO best practices called "Search Engine Optimization: Past, Present, and Future."

Published: February 25th, 2014

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Golden Corral
SPONSORED CONTENT

FRANCHISE TOPICS

Premium Services

919 Marketing Business Opportunity

919 Marketing
919 Marketing Co. is a national content marketing, PR and social media...

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...

HigherMe Business Opportunity

HigherMe
HigherMe was founded by a former multi-unit franchisee to optimize the...

Mspark Business Opportunity

Mspark
Mspark is a direct marketing company with the proven ability to engage 26...

Multi-Unit Franchising Conference Business Opportunity

Multi-Unit Franchising Conference
Make deals with the most powerful players in Multi-Unit Franchising. Our...

Bridgeline Digital Business Opportunity

Bridgeline Digital
Bridgeline Digital provides their customers with solutions that bridge the...

Fish Consulting Business Opportunity

Fish Consulting
We are a national PR and marketing agency that specializes in helping...

FranConnect Business Opportunity

FranConnect
FranConnect is the #1 provider of franchising solutions in the world with...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.


Share This Page

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.