2014 Franchise Consumer Marketing Conference Coming in June

The 4th annual Franchise Consumer Marketing Conference (FCMC) is nearly upon us. This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead. The theme is "Change: The New Marketing Currency."

"This event is unique," says Heather Neary, CMO of Auntie Anne's and this year's Conference Chair. "In a world of more responsibility and more demands, this conference is one of a kind. It fills a niche no others do: connecting franchise marketing executives with each other to address the specialized challenges of marketing to consumers in a franchise environment."

The conference also brings marketing pros together with leading suppliers of franchise services, social media marketing technologies, mobile and online ordering, CRM systems, and more.

Focused on the intersection of franchising, consumer marketing, and technology, the annual conference is geared to the needs of franchise CMOs, brand managers, and marketing professionals, as well as CEOs, presidents, and franchise operations and technology marketing professionals.

The agenda, keynote speakers, and panelists were selected by the conference's "Power Board," composed of 15 franchise CMOs and brand marketing executives from different industries and different-sized brands.

The keynote speakers are Jeff Link, CEO of Analytics Media Group, which helps clients apply political marketing lessons to businesses (think selling candidates like pizza); and Luke Williams, best-selling author of Disrupt, who will speak on marketing innovation.

What began in 2010 in San Francisco as a small convergence of franchise marketing executives has more than tripled in size and scope and shows no signs of slowing. Last year's FCMC drew more than 300 franchise marketing executives and suppliers, who packed the Ritz-Carlton Buckhead in Atlanta. The overflow crowd required a change of venue to the larger InterContinental Buckhead to support the rapidly growing interest in franchise consumer marketing and its increasingly vital role in franchise system growth and development.

Registration is now open and sponsorship opportunities are still available. Questions? Contact Sharon Wilkinson at sales@franchiseupdatemedia.com or 800-289-4232 x202.

Published: May 13th, 2014

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Golden Corral
SPONSORED CONTENT

FRANCHISE TOPICS

Premium Services

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...

SOCi Business Opportunity

SOCi
SOCi is a leading, next-generation SaaS solution for social media...

Fish Consulting Business Opportunity

Fish Consulting
We are a national PR and marketing agency that specializes in helping...

Silvercrest Advertising Business Opportunity

Silvercrest Advertising
Silvercrest Advertising has created a one-stop shop solution for all of...

Qiigo Inc. Business Opportunity

Qiigo Inc.
Qiigo unifies digital marketing for national brands and their locations,...

AXIS Integrated Business Opportunity

AXIS Integrated
With over 25 years of experience in the franchise industry, AXIS...

Vizion Interactive Business Opportunity

Vizion Interactive
Vizion Interactive is a leading digital marketing services agency...

Naranga Business Opportunity

Naranga
Naranga, a comprehensive franchise technology provider, delivers software...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.


Share This Page

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.