Winter is doing its best to hang on in the northern parts of the country, but it's not all that far to June and the fourth annual Franchise Consumer Marketing Conference (FCMC). This year's conference is June 24-25 in Atlanta at the InterContinental Buckhead. The theme is "Change: The New Marketing Currency."
Focused on the intersection of franchising, consumer marketing, and technology, the annual conference is geared to the needs of franchise CMOs, brand managers, and marketing professionals, as well as CEOs, presidents, and franchise operations and technology marketing professionals.
"This event is unique," says Heather Neary, CMO of Auntie Anne's and this year's Conference Chair. "In a world of more responsibility and more demands, this conference is one of a kind. It fills a niche no others do: connecting franchise marketing executives with each other to address the specialized challenges of marketing to consumers in a franchise environment."
The conference also brings marketing pros together with leading suppliers of franchise services, social media marketing technologies, mobile and online ordering, CRM systems, and more.
The agenda, keynote speakers, and panelists were selected by the conference's "Power Board," composed of 15 franchise CMOs and brand marketing executives from different industries and different-sized brands.
Tuesday's keynote speaker is Jeff Link, CEO of Analytics Media Group, which helps clients apply political marketing lessons to businesses (think selling candidates like pizza). Wednesday's keynoter is Luke Williams, best-selling author of Disrupt, who will speak on marketing innovation.
What began in 2010 in San Francisco as a small convergence of franchise marketing executives has tripled in size and scope and shows no signs of slowing. Last year's FCMC drew more than 300 franchise marketing executives and suppliers, who packed the Ritz-Carlton Buckhead in Atlanta. The overflow crowd required a change of venue to the larger InterContinental Buckhead to support the rapidly growing interest in franchise consumer marketing and its vital role in franchise system growth and development.
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