2015 AFDR Highlights: Overall Closing Ratios Are Improving
Company Added
Company Removed
Apply to Request List

2015 AFDR Highlights: Overall Closing Ratios Are Improving

2015 AFDR Highlights: Overall Closing Ratios Are Improving

This newsletter continues to present highlights from the 2015 Annual Franchise Development Report (AFDR). The 2015 AFDR is based on responses from 139 franchisors representing 36,313 units (32,693 franchised and 3,620 company-owned).

This week: closing ratios.

Despite all the shortcomings reported by franchisors (see previous issues of this newsletter), when it comes to closing ratios, the franchisors in year's AFDR are doing something right: their collective closing ratios continued to trend upward in 2014.

  • Leads to sales, after hovering in the 2 percent range for years, jumped to 7 percent in 2014.
  • Applications to sales rose from the 10 to 20 percent range in previous years to 27 percent in 2014.
  • Although the closing ratio for discovery days to sales dipped slightly from the previous 3 years, it is still slightly higher than in 2010.

(Note: The expert panelists who presented the findings at the Franchise Leadership & Development Conference thought the ratios reported by franchisors were unrealistically high. Draw your own conclusions.)

Overall Sales Closing Ratios Improving

How To Order

The complete 2015 AFDR, with analysis and benchmarks, is available for $199. New for 2015 is a 5-video package that includes videos of presentations from this year's Leadership & Development Conference. The package, at $299, also includes the 2014 AFDR for comparing year-to-year survey results. For ordering information, call Sharon Wilkinson at 800-289-4232 x202, email sales@franchiseupdatemedia.com, or visit franchiseupdate.vizigy.com.

Published: June 1st, 2015

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Firehouse Subs
SPONSORED CONTENT

FRANCHISE TOPICS

Mspark is a direct marketing company with the proven ability to engage 26 million households in rural America every month. Our programs deliver...
MUFC is the premier annual event for the country’s leading Multi-Unit Franchisees. Meet the most powerful players in Multi-Unit Franchising. Our...
Conferences
InterContinental, Atlanta
JUN 18-20TH, 2019

Share This Page

Subscribe to Franchise Leadership & Development Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.