2015 AFDR Highlights: Overall Closing Ratios Are Improving

2015 AFDR Highlights: Overall Closing Ratios Are Improving

This newsletter continues to present highlights from the 2015 Annual Franchise Development Report (AFDR). The 2015 AFDR is based on responses from 139 franchisors representing 36,313 units (32,693 franchised and 3,620 company-owned).

This week: closing ratios.

Despite all the shortcomings reported by franchisors (see previous issues of this newsletter), when it comes to closing ratios, the franchisors in year's AFDR are doing something right: their collective closing ratios continued to trend upward in 2014.

  • Leads to sales, after hovering in the 2 percent range for years, jumped to 7 percent in 2014.
  • Applications to sales rose from the 10 to 20 percent range in previous years to 27 percent in 2014.
  • Although the closing ratio for discovery days to sales dipped slightly from the previous 3 years, it is still slightly higher than in 2010.

(Note: The expert panelists who presented the findings at the Franchise Leadership & Development Conference thought the ratios reported by franchisors were unrealistically high. Draw your own conclusions.)

Overall Sales Closing Ratios Improving

How To Order

The complete 2015 AFDR, with analysis and benchmarks, is available for $199. New for 2015 is a 5-video package that includes videos of presentations from this year's Leadership & Development Conference. The package, at $299, also includes the 2014 AFDR for comparing year-to-year survey results. For ordering information, call Sharon Wilkinson at 800-289-4232 x202, email sales@franchiseupdatemedia.com, or visit franchiseupdate.vizigy.com.

Published: June 1st, 2015

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Golden Corral
SPONSORED CONTENT

FRANCHISE TOPICS

Premium Services

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...

Scorpion Business Opportunity

Scorpion
Scorpion offers ROI-positive online marketing solutions that can get your...

Michael H. Seid & Associates Business Opportunity

Michael H. Seid & Associates
MSA provides domestic and international franchise advisory services to...

Franchise Leadership & Development Conference Business Opportunity

Franchise Leadership & Development Conference
Oct. 9-11, 2018 Intercontinental, Atlanta, GA. Over 350 franchise...

Magna IV Business Opportunity

Magna IV
For 40+ years, Magna IV has blended the latest technological advances with...

Multi-Unit Franchising Conference Business Opportunity

Multi-Unit Franchising Conference
Make deals with the most powerful players in Multi-Unit Franchising. Our...

Hot Dish Advertising Business Opportunity

Hot Dish Advertising
From lead generation to increasing sales, Hot Dish Advertising is the pro...

LMap Business Opportunity

LMap
Silvercrest Advertising's innovative Localized Media Automation Platform...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.


Share This Page

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.