Seasoned Franchisee Signs 50-Unit Gong cha Deal

Bakers Acres & Cattle Company (BACC), a seasoned franchise operator, signed a 50-unit exclusive area development agreement to develop Gong cha locations in Texas.

BACC is a Houston-based, multi-generational family business with a strong track record of scaling premium franchise concepts. Since entering franchising in 2015 with Nothing Bundt Cakes, BACC has built a successful bakery operation across Greater Houston and is actively expanding toward a 12-bakery platform. Led by Brett and Wendi Walker alongside the next generation of family operators, the company brings deep multi-unit operating experience and expertise across finance, real estate, technology, and business development. 

"With its premium positioning, operational sophistication, and strong consumer loyalty, Gong cha immediately stood out as the right brand to grow with across Texas," Brett Walker said. "Over the past decade, our family has built a highly disciplined multi-unit operating platform, and we know sustainable growth starts with the right systems, infrastructure, and brand foundation. Gong cha brings all of that together in a category with tremendous long-term potential."

Under the deal, BACC will further develop Gong cha's presence across four major Texas markets over the next seven years, including: Austin, Houston, San Antonio, and Dallas.

"As Gong cha continues expanding across the U.S., we're seeing strong interest from multi-unit operators looking to grow with the global leader," said Geoff Henry, president of Gong cha Americas. "Franchisees are looking for concepts with operational simplicity, strong consumer demand, and the ability to scale efficiently at relatively low cost, and Gong cha delivers on all of these. From our flexible footprint and efficient labor model to the strength of our global brand recognition, we've built a platform designed to help operators grow strategically and sustainably across high-potential markets like Texas."