5 Consumer Marketing Publications You Can Learn From

5 Consumer Marketing Publications You Can Learn From

Vendors and suppliers are continually producing white papers, reports, studies, surveys, and other "vendor-neutral" publications, aimed at informing potential customers about a technology or trend, and touting their own subject matter expertise in the process. Here are five such publications (all free) to consider as you seek to continually improve your consumer marketing efforts, strategies, and campaigns. Edited overview descriptions are taken directly from each publication. (This list does not imply an endorsement of the companies or their respective points of view.)

Title: The 7-Minute Buyer's Guide to Choosing Your Customer Support Solution
Source: AcquireSoftware
Pages: 9
Overview: This guide will take you through a three-step process for assessing your operations, determining the kind of customer support solution you need, and finding a vendor who can supply the perfect software.
      Step 1: Assessing your needs for a customer support solution
      Step 2: Matching a customer support solution to your needs
      Step 3: Questions you should ask your short list of vendors
Contact: 650-817-7800 or info@acquiresoftware.com

Title: An Introduction to Mobile Marketing: The Past, Present, and Future
Source: Marketo
Pages: 11
Overview: In this ebook you will learn:
      What is mobile marketing?
      Why is mobile marketing important?
      Who uses mobile marketing?
      How has mobile marketing evolved?
      What does the future of mobile marketing look like?
Contact: 650-376-2300 or www.marketo.com

Title: The New CMO Guide: A Handbook for Marketing Leaders
Source: SilverPop, an IBM Company
Pages: 17
Overview: This paper serves as a guide to help you create a game plan so you can effectively:
      1 Assess the current situation
      2 Assimilate other people's viewpoints
      3 Determine critical success factors
      4 Develop the important year-one game plan.
Contact: 866-745-8767 or contactsales@silverpop.com

Title: Search Engine Optimization: Survey Summary Report
Source: Ascend2
Pages: 17
Overview: It's no secret that most website traffic is driven by top search engines like Google and Bing. But how are marketers optimizing websites to gain favorable search engine rankings?

      To find out, Ascend2 and our research partners fielded the Search Engine Optimization Survey and completed interviews with 286 marketing, sales and business professionals from around the world. We thank them for sharing their valuable insights with you.

      This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.

Contact: (800) 762-1595 or http://ascend2.com/home/contact/

Title: Marketing Automation Strategy: Benchmarks for Small & Medium Business - How small and medium businesses will overcome the most challenging obstacles to marketing automation success in the year ahead.
Source: Ascend2 in partnership with SharpSpring
Pages: 16
Overview: Companies are adopting marketing automation more aggressively than ever. Half of all companies surveyed expect top-line results from their marketing automation strategy, naming "increased sales revenue" as their most important objective. But how will they overcome the most challenging obstacles to achieving marketing automation success?

      To find out, SharpSpring and Ascend2 fielded the Marketing Automation Strategy Survey and completed interviews with 317 business and marketing professionals. We thank these busy professionals for sharing their valuable insights with you.

      This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.
Contact: (800) 762-1595 or http://ascend2.com/home/contact/

Published: July 14th, 2015

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