6 Tips for Holiday Marketing on Instagram During Covid
Barring a magic bullet in the form of an effective, readily available and affordable vaccine, the coronavirus pandemic will be a part of 2020’s year-end holidays. For franchise consumer marketers, this means operating in a holiday market they’ve never seen before. In short, traditional marketing for Thanksgiving, Christmas, and New Years will be different this year – and no one is sure exactly how.
Adapting to limited travel, increased online shopping, and families not getting together as usual means mapping out strategies and campaigns to meet today’s consumers where they are: at home. This means more of an investment in digital channels. And among the many online/digital strategies consumer marketers are looking at, many are tuning in to the possibilities offered by Instagram’s growing popularity.
So as marketers worldwide search for ways to adapt to a holiday season unlike any other, we offer a summary of an article in Social Media Examiner: “Holiday Marketing on Instagram: “6 Tips for Marketers,” by Val Razo, a social media marketing consultant who helps small and medium-sized businesses promote their brands on Instagram.
Razo offers the following 6 tips for boosting your business this holiday season. Here is a brief summary, with highlights from her article excerpted below. The full article elaborates on each idea and provides screen shots of examples from actual Snapchat campaigns.
1) Drive sales and generate leads with shoppable Instagram posts and holiday gift guides
Use Instagram carousel posts to share mini-gift guides with your audience and feature relevant offerings from your product catalog. Offer ideas tailored for different audiences or budgets to help consumers find the right gift for the person they’re shopping for.
2) Leverage scarcity and fear of missing out to drive sales
The holiday season is perfect for limited-time offers to appeal to shoppers looking for unique and interesting gifts for their friends and family. Product offerings that are available for only a short time and in limited supply create a sense of urgency that motivates Instagram shoppers to make a purchase.
3) Partner with micro-influencers your customers trust for recommendations
In recent years, Instagram has emerged as the most popular influencer marketing channel where opinion leaders can get in touch with their followers and share their views. Instagram users routinely follow influencers on the platform. A Sideqik study found that 70% of people trust influencers’ recommendations as much as their real-world friends.
4) Ensure product and brand visibility with Instagram ad campaigns
As you compete with other brands for visibility this holiday season, Instagram ads are one of the best ways to reach potential customers fast. Instagram’s robust targeting features let you zero in on the right audience for your business.
5) Let your community help build a seasonal feed of social proof for you
Featuring seasonal user-generated content on your Instagram feed can help you create a festive mood and celebrate your Instagram following at the same time. If users share photos of your product on Instagram, chances are they’re satisfied with its quality, which serves as a trust signal to potential customers.
6) Reward your Instagram followers with a seasonal contest or giveaway
The season of giving is an ideal time to show your appreciation to your Instagram followers and reward them for their loyalty and trust. One way to do that is to run an Instagram contest or giveaway that offers participants an opportunity to win valuable prizes from your business.
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