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Media

Finding the right mix of media options within your media budget is challenging, with choices more numerous every year. From programmatic and digital advertising to social media to traditional advertising and marketing channels such as TV, radio, print, and outdoor advertising, fitting it all into an effective media strategy is more critical than ever.

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Public relations is witnessing something of a tactical evolution these days, but at its core it's still all about communication and relationships. No two elements are more fundamental--or effective--in designing and executing a franchise PR strategy.
  • Kerry Pipes
  • 1,874 Reads
Getting to "Aha!" with candidates requires a special set of skills. Does your team have them?
  • Jim Bender
  • 1,604 Reads 4 Shares
Matt Smith, CMO at sweetFrog Premium Frozen Yogurt, dishes on 2016 changes to the brand's marketing strategies and tactics.
  • Matt Smith
  • 4,523 Reads 5 Shares
Just 3 months to go in 2015. Use these 4 tips on how to finish the year strong in social media marketing!
  • By: Aseem Badshah
  • 5,371 Reads
Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media, according to the 2014 Online Video Production Trends Report.
  • Jennifer Santoro
  • 1,739 Reads 19 Shares
Magazines, newspapers, direct mail, billboards, and other print media have been the backbone of business-to-business and consumer marketing for centuries.
  • Steve Olson
  • 3,442 Reads 13 Shares
The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences.
  • Toonimo
  • 9,918 Reads 32 Shares
The European Court of Justice dealt a defeat to Google and a victory for privacy advocates when it ruled that people in the EU have the right to have data about them deleted from online databases.
  • Daniel Lieberman
  • 3,709 Reads 1 Shares
Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.
  • Eddy Goldberg
  • 4,852 Reads 171 Shares
For better or for worse, social media marketers know that their clients and/or superiors are judging the success of their efforts.
  • James Crater
  • 2,863 Reads 66 Shares
Mobile-friendly websites and responsive web design are now among the hottest topics in the online world.
  • Jagadish Thaker
  • 2,933 Reads 79 Shares
SPONSORED
Open a Quaker Steak & Lube® Franchise
Founded in 1974 in Sharon, PA, the award-winning casual dining restaurant chain has expanded over 55 locations throughout the United States and Canada
With the Amended FTC Rule mandatory as of July 1, Franchise Update asked franchisors in different industries, and of varying size and maturity, for their thoughts on the pros and cons of using Item 19 of their FDD as a sales tool. Short answer: great idea, and a real competitive edge—as long as the brand is doing well and you keep it legal. The devil, as usual, is in the details.
  • Eddy Goldberg
  • 4,766 Reads 121 Shares
Sure, you're measuring your advertising spending and marketing budget. But are you measuring the numbers that matter? Savvy franchisors who do are reaping bigger rewards at significantly lower costs.
  • Steve Olson
  • 4,748 Reads 187 Shares
There are a lot of ties in life. In baseball, a tie goes to the runner. In the hiring process, a tie goes to the boss's son. Well, for customers choosing between competing stores, a tie often goes to the graphics.
  • Bruce Olans
  • 2,265 Reads 1 Shares
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