7 Summer Trends for Promotions 

7 Summer Trends for Promotions 

7 Summer Trends for Promotions 

In these days of constant disruption, consumer attitudes can shift with the winds. In June, Numerator tracked purchase data and surveyed verified buyers to get a feel for how consumers reacted to different promotions and how brands are responding: 

1) June promotional volume was down 19% compared to June 2022. 

2) Bonus pages continue to show the most overall growth while most other promotions are down or flat. 

3) Based on media type, 68% of ad blocks are for web promotions, 20% are for weekly ads, 8% are for bonus pages, and 4% are for in-store coupons.

4) Sales price is the only promotional offer type that continues to show growth year-over-year. It accounted for almost a fourth (23%) of all promotion offers in June. 

5) Private label brand share of voice is down 39% versus this time last year, accounting for 17.3% share of voice in June.

6) More than 1 in 4 (27%) shoppers say they would switch brands to take advantage of a deal.

7) 34% of shoppers say that they check store ads, and 32% often use coupons to save money. 

Published: August 7th, 2023

Share this Feature

Jeff's Bagel Run
SPONSORED CONTENT
Jeff's Bagel Run
SPONSORED CONTENT
Jeff's Bagel Run
SPONSORED CONTENT

Recommended Reading:

Marco's Pizza®
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Hot Dish Advertising
ADVERTISE SPONSORED CONTENT
Franchise Customer Experience Conference
Conferences
InterContinental, Atlanta
JUN 2-4TH, 2026

ApplePie Capital provides a fresh new approach to franchise financing that is focused on your growth and success.
RWS helps organizations in breaking down communication barriers and enhancing connections with their audiences-whether they are employees,...

Share This Page

Subscribe to our Newsletters