Social Media Roundup: July 12, 2016

 Social Media Roundup: July 12, 2016

Facebook Live Gets Results for Small Business Marketers

Facebook Live, Facebook's new video platform, lets users share live video with your followers and friends on their Pages and Profiles. This article on Social Media Examiner by Mari Smith, co-author of Facebook Marketing: An Hour a Day, shows three examples of Facebook Live that produced great results for the marketers who made them. Planning, preparation, and attention to building buzz were key factors in the success of the Results Fitness nine-minute Live flash mob. They built on their success with a three-minute highlight reel. Read about how Results and two other innovative businesses have been successful with Facebook Live.

Google Places for Local Marketers

This blog on SociablWeb lists 5 things you're missing out on if you don't use Google Places. Places gives you free, powerful tools to take advantage of localization so customers who are searching for your products and services will definitely find your business. Companies that have a profile with Google Places will also automatically have a better position in search engine rankings: Google gives a boost to companies that have one. The service has reviews and rankings built right in, so you get the advantage of the nice things your customers have to say about your business - right there in the search results.

21 Tips for Using Instagram More Effectively

Ready to jump in and give Instagram a try? Rachel Daley, writing on MadeFreshly, provides 21 tips on avoiding common mistakes to create the ideal Instagram post. A few samples include: #1, no link in your bio to drive traffic; #3, using poor resolution photos, which reflects badly on your professionalism; #4, your photos aren't sized properly (they should be square); and #9, you're posting at all the wrong times. Visit the blog for all 21 tips and a downloadable infographic.

More Snapchat Hacks

If you've decided to invest part of your marketing budget on Snapchat, here are some lesser-known tips and tricks to make it fun and easy to work with - and attract followers. Michael Aynsley, writing on Hootsuite, provides 16 Snapchat hacks, tips, and hidden features on how to use Snapchat more effectively, and have more creative fun in the process. Examples include tweaks to Snapchat's settings, advanced filters, and adding a soundtrack to Snaps.

@HillaryClinton to @realDonaldTrump: "Delete your Account"

In the 20th century, radio and then television became the essential media platforms for politicians to communicate to the public. Franklin Delano Roosevelt was a master communicator with his fireside chats on radio between 1933 and 1944 (average share of the national radio audience: 18 percent during peacetime and 58 percent during World War II). And it has been argued that a more natural television style made the crucial difference between John F. Kennedy and Richard Nixon in 1960. Now social media has taken over as the essential channel for politicians. Hillary Clinton (7 million followers) and Donald Trump (9 million) have very different styles, but both exploit Twitter's bully pulpit brilliantly. "The phrase 'delete your account' has been in the "Black Twitter" community for some time now, and is used as an insult," writes Jarrett Chouinard on Social Media Explorer. "Although this tweet is funny, it can also be interpreted as a sign of Clinton's attempt to reach young black voters in a more casual way." As they battle for the presidency, get ready for a long, hot summer in the Twittersphere.

Daniel Lieberman helps companies, organizations, and individuals use the Internet to communicate, market, and brand themselves using the most up-to-date tools and techniques. Based in Shelburne Falls, Mass., he also is the founder and CEO of Spelt Gourmet, the home of creative wheat-free cooking. Contact him at 413-489-1818 or daniel@danieljlieberman.com.

Published: July 11th, 2016

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