A Healthy Business: Multi-Unit, Multi-Concept Franchisee Expands With BrightStar Care

As the demand for quality in-home care grows so too does the number of business opportunities within the field of health and advocacy. It didn't take multi-unit, multi-concept franchisee Mark Mooney long to recognize this line of business as viable and lucrative. So he jumped on the chance to acquire several existing BrightStar Care franchise locations.

Mooney was seeking to capitalize on his business experience in the areas of wellness, advocacy, and education, and his strong desire to help others. So it made sense for he and his son Michael to expand their portfolio to include BrightStar Care, a home care franchise that provides both medical and non-medical care to private clients in their homes. The father and son team acquired a total of four territories and now operate locations in West Seminole, Orange, East Volusia, and Lake County, Florida.

The concepts already within the Mooney business repertoire include two Massage Envy locations, a spa and massage service committed to encouraging a healthy lifestyle, Veramea, a consulting firm dedicated to aiding entrepreneurs in business growth and innovation, and MyEduLife, an organization that creates software for educational institutions.

His newest addition aligns perfectly with his existing companies and the Mooney family's philosophy to provide expert, compassionate care.

The Mooney family has a passion for assisting those in need, but also has personal ties to the in-home care category. Mark recently lost his parents and felt that the option for quality care was lacking as his mother and father reached the age where they could no longer care for themselves. With no feasible in-home care option, the family resorted to taking their aging loved ones from their homes and placing them in an assisted living facility.

"Our family knows from personal experience the trials and tribulations that arise when searching for quality health care - especially for family members whom you want to see happy and safe," says Mooney. "BrightStar enables us to provide the full range of home health care customized to each individual's specific needs. BrightStar's reputation within the healthcare industry is unsurpassed and they offer franchisees a support system that sets us up for success in a very competitive field. We are very proud of our BrightStar family and their desire to carry forth a quality brand."

Published: September 25th, 2013

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