Buzzword Kill? The Best Worst Marketing and Adtech Buzzwords of 2019 (and 2018)

Marketing and technology are both well-known for creating new and impressive terms. At least they think so. Put those two disciplines together and you can get some real lulus. Or just plain old fluffed-up obfuscations and vague promises of the next best "new and improved" product or service. Or buzzword.

In late December, George Slefo, a writer at AdAge, took a look back at what he considered the "12 Worst Adtech Buzzwords of 2019."

Slefo's choices include "consumer journey," "blockchain," "data-driven insights," and "contextual." His full list and commentary can be seen at the link above.

For perspective, we looked back to lists from the year before and found an article on CMSWire called the "15 Worst Marketing Buzzwords of 2018" by staff writer Dom Nicastro.

He found a few lulus too: "value-add," "low-hanging fruit," "growth hacking," "influencer," and "pivot to video." And don't forget "thought leader" and "paradigm shift." Again, the full list, along with some feisty commentary from Nicastro and others, is available at the link above.

So, what marketing or adtech buzzwords do you think will make the list come December?