Consumer Marketing News, Views, and Reviews: April 2022

Welcome back to our monthly news roundup for franchise consumer marketers. Whether Covid is finally behind us or not, the changes it wrought are here to stay, and businesses will be adjusting for years to come. So if you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing readers looking to navigate the new future, please forward them our way! And now, the news…

Most Retailers Still Struggle To Meet Customer Expectations for Hybrid Shopping

Surging Fuel Prices Pinch Restaurant Consumers

Technomic Expects Consumers To “Trade Down” Foodservice Because of High Gas Prices

Burger King Lowers Price of Whoppers in France To Offset Fuel Increases

How First Watch Got Away Without Price Increases in 2021, Despite Inflation

IHOP Expands Delivery Menu With Pair of Virtual Brands

Baskin-Robbins Rebrands with New Logo and Tagline

3 Keys to Successful Lead Generation in a Post-Cookie World

Opinion: American Shoppers Are a Nightmare

CKE Restaurants Launches Loyalty Program for Carl’s Jr., Hardee’s

Hootsuite Publishes “Social Advertising Made Easy” Guide

Panera To Test AI-Powered Coffee System from Miso Robotics

Grubhub Sued by Washington, D.C., for Excessive Fees and False Advertising 

Lawsuit: Burger King Whoppers Are 35% Smaller Than in Ads