Consumer Marketing News, Views, and Reviews: February 2023

Welcome to February’s Franchise Marketing & Leadership Report! Predictions for franchise marketing in a tumultuous global economy are literally all over the map. Regardless, you can only manage what goes on inside your four walls… or in your fleet of trucks. So if you have news items, trends, reports, or studies you think will be useful to franchise consumer marketing leaders looking to navigate the new year, please forward them our way! And now, the news…

Why the Fractional CMO Position Seems To Be Catching On

CMOs Are Clinging to Their Budgets—But Only Just

How Marketers Are Rebalancing Ad Spend Budgets in 2023

2023’s Top 5 Franchise Digital Marketing Trends (Report)

Chili’s Closes Test Delivery-Focused Store After 2 Months

Why Marketers Must Be Leaders in Data Privacy and Transparency

Tim Hortons Gets Off Easy for “Mass Invasion” of User Privacy in Canada

Some Countries Are Outlawing After-Work Phone Calls and Emails

How Retailers Can Capitalize on the 5 Types of Shoppers

How Inflation Is Affecting Gen Z’s Restaurant Use

Why the Metaverse Will Matter for Customer Experience

The Definitive Guide to Paid Social Management for Franchise Marketers (Report)

Why Instagram and Facebook Are the Most Preferred Channels for Advertising in 2023

Judge Sides with FTC in Battle Over Fake Reviews at Roomster

India Releases New Guidance for Social Media Influencers

Is Starbucks’ Rewards Program Modeling Itself After Platinum Credit Cards?

Amazon Content Spending Soared 28% in 2022, to $16.6 Billion

The Future of Converged TV (Report)

What Multicultural Audiences Want from Audio Ads 

A “Sound” Strategy for Better Marketing in a Recession