Consumer Marketing News, Views, and Reviews: November 23, 2021

By: Eddy Goldberg | 2,037 Reads | 1 Shares

Welcome back to our monthly news roundup for franchise consumer marketers! Despite concerns of a possible double-whammy of the seasonal flu and a winter rebound of the pandemic, here come the holidays – and consumers are shopping like mad, both in person and online. And while there’s currently a kink in the supply chain causing shortages of some items, predictions for a bumper crop of consumer spending predominate. Here’s the latest on what’s happening now – and what’s likely to come for franchise consumer marketers this season.

MARKETING/CUSTOMER EXPERIENCE

The Future Belongs to the CMO with a Long-Term View

2021 State of Reviews (32-page e-book)

Practicing Media Hygiene in the Face of the Anxiety Pandemic

24 Media Plans of the Year that Cut Through the Noise

Using Contextual Targeting To Gain Immediately Actionable Insights

The New Rules Ahead for Streaming TV Advertising (White Paper)

How QSRs Are Seizing CTV Opportunities To Drive Growth

Kroger’s Supermarkets New Service Offers Its First-Party Data to Advertisers

B2C Brands Are Investing in Social Commerce – and Succeeding (Study)

Loyalty Members’ Checks in 2020 Were 6% More than Non-Members’ (Paytronix)

Starbucks Boosts Rewards for Patrons, Employees in Tight Labor Market