Consumer Marketing Roundup: February 25, 2020
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Consumer Marketing Roundup: February 25, 2020

Consumer Marketing Roundup: February 25, 2020

As winter winds down and with signs of spring already beginning to appear (my daffodils are already up to 4 or 5 inches here in New England), here’s your monthly roundup of what’s ahead in franchise consumer marketing – along with coverage of Cx news and trends, marketing technologies, delivery, and people – and our Odds & Ends collection of miscellaneous consumer marketing news, from the ridiculous to the sublime.


2020 Foresight - A Taste Of What'S To Come

Twilio: State of Customer Engagement Report 2020

Sprout Social: 55 Critical Social Media Stats for Your 2020 Strategy

AirShip: 2020 Insights & Predictions in Customer Engagement

Innovid/ANA: The State of Connected TV Report 2020

Winterberry: The Outlook For Data-Driven Advertising & Marketing 2020

CX News & Trends

Vaynerchuck: Follow Consumer Attention, Not Platforms (Target Marketing)

Morning Consult: The State of Consumer Trust Report


Report: Restaurant Success in 2019: The State of the Industry (Toast, 50 pages)

CKE Launches a National Ad Campaign Reuniting Carl's Jr. and Hardee's (WSJ)

2020 Restaurant Ops Report (Zenput, Technomic)

Restaurants Innovate To Retain Hourly and Managerial Staff (NRN)

Sweetgreen Targets Schools as Its Next Big Healthy Eating Market Opp (QSR)

Is China's Luckin Coffee a Sign of Things To Come? (Restaurant Business)


Restaurant Delivery Services Still Have a Long Way To Go

Marketing Tech & Trends

How To Build an Effective Content Marketing Strategy (Cognizant Interactive)

Is Google's Axing of Third-Party Cookies a Boon for Advertisters? (Target Marketing)

Why the End of the Cookie Will Usher in a Great New Era for Marketing (Adweek)

A Timeline of Google's Ad Shading and Labeling, 2007–2019 (Search Engine Land)

Attribution & Measurement: 4 Pain Points from Media Execs (Adweek)

TikTok: Users Now Spending More Time on This Platform Than Ever (Ad Age)

Buffalo Wild Wings Teams Up with MGM Sports Betting Platform (MediaPost)

Landry's Warns of Possible Data Breach at Up to 63 Brands in 2019 (NRN)

Top CMOs & Brand Leaders: Marketing's Most Exciting Innovations (Adweek)

Facebook: 8 Analytics Tools To Boost Your Brand (Sprout Social)


Taco Bell Appoints KFC's Nikki Bell as Chief Global Officer (AdAge)

Odds & Ends

Promo: KFC Teams Up with Crocs To Produce an Amazingly Bizarre Shoe (CNN)

Dunkin' Teams with Snoop Dogg To Promote Beyond Meat Streetwear (NRN)

Tim Hortons Scales Back Beyond Meat Products in Canada (Bloomberg)

Lessons for Iconic Brands from IHOb and the Death of Mr. Peanut (Adweek)

Online Reviews: "Why I Keep Product and Service Reviews to Myself" (WaPo)

Millennials Drive Attendance at Philly Auto Show (Philadelphia Inquirer)

Growth of the Blocked Web: 2020 PageFair Adblock Report (PageFair, Blockthrough)

Alexa, Y'All: KFC's New Amazon Brand Voice Has a Southern Accent (MediaPost)

"Retail Apocalypse" Now Affecting Even High-End Malls (Bloomberg)

NYC Votes To Ban Cashless Businesses, Citing Discrimination (The Guardian)

Ad Funds, Franchisees, and Local Marketing – What's a CMO To Do? (QSR)

How To Use Market Research To Beat the Competition (Sprout Social)

Published: February 23rd, 2020

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