Consumer Marketing Roundup: November 2020

Welcome back to the Consumer Marketing Roundup — just the second one we’ve published since March. While the world has changed around us this year, we’re not done yet, with new changes still to come. Human nature, however, remains the same, as do our everyday needs. People still must buy goods and services, from Covid masks to food to workouts and home repair. And on top of it all, here come the holidays. So since buying and consumer marketing go hand in hand, we continue our coverage of marketing news and trends, technologies, people, and more.

HOLIDAY MARKETING DURING COVID

Guide to Safe E-Commerce for Retailers as Peak Shopping Season Approaches

Email in the Time of a Pandemic: Channel Most Favored by Consumers

Restaurants Fine-Tune Dining Rooms as Covid Spreads and Restrictions Return

REOPENING/NEWS

NRA CEO Says Restaurants Are Convenient Scapegoats for Shutdowns

Covid Relief Now Coalition Launches Ad Blitz, Adds New Members

Focus Brands President on How To Transform the Workplace During a Crisis

Starbucks Predicts Full Recovery from Coronavirus in 2021

27 More Black Former McDonald’s Franchisees Join Discrimination Lawsuit

Marriott Reduces Expenses, Returns to Profitability in Q3

KFC’s Next-Generation Prototype Is Built for the Future

Fast Food’s Big Bets on Breakfast Falter During Covid-19 

Study: QSR Apps Rule as Demand for Digital Orders Tops 70%

MARKETING TECH, TRENDS, & REPORTS

Nielsen Unveils New Measurement System for a Cookie-Free Future

20 Expert WFH Tips for Marketers During Covid-19

For Marketers, Trying Is The New Doing

Starbucks Giving Raises to All U.S. Employees

10 Missteps To Avoid in Launching & Expanding a Fast Casual Brand

NEW UNITS/GROWTH/EXPANSION/NEW & EMERGING BRANDS

Freddy’s Signs Deal to Open 50 Restaurants Across Southeast

Sola Salon Studios Accelerates U.S. Expansion Amid Year of Record Growth

Curry Up Now Signs Multi-Unit Deal for State of Texas

Romeo’s Pizza Announces Expansion Plan in the Midst of the Pandemic

Wow Wow Hawaiian Lemonade Inks 3-Unit Deal for Tucson Area

Southern Classic Chicken, with 17 Units, Announces Franchise Expansion Plans

Global Bubble Tea Brand Plans North America Expansion

Brooklyn Dumpling Shop Automat Partners with Fransmart, Targets 500 Units in 10 Years

SOCIAL MEDIA

Social Media Trends 2021 Global Report (Free Download)

CAUSE MARKETING/FRANCHISING CARES

Jersey Mike’s Donated 20% of Sales to Feeding America Last Weekend

America Needs a Hug: Denny’s Broadens Cause Marketing

Taco Bell Foundation Accepting Applications for Live Mas Scholarships

PJ’s Coffee Awards Franchise to U.S. Army Veteran in Annual Giveaway

Image One Announces First Responders & Military Veteran Franchise Giveaway

MILESTONES, PEOPLE, ETC.

uBreakiFix Opens 600th Store 

Tropical Smoothie Cafe Opens 900th Location

Qdoba Names Former PepsiCo Executive Jeannie Cho as CMO

RIP Freddy Simon, 95, Namesake of Freddy’s Frozen Custard & Steakburgers

Cecilia Chang, Chinese Food Pioneer in the U.S., Dies at 100

WEBINARS

Dec. 4: Covid-19 in the Workplace: Recent Developments & Compliance Challenges, Session 8

Dec. 7: Business Mastery: Strategies, Tactics, and Secrets To Prepare for the Years Ahead