For Economy's Casualties, Franchises Offer A Brand To Build On

For Economy's Casualties, Franchises Offer A Brand To Build On

Bernie Howard is betting his 401(k) that his new franchise business will set him up better over the long-term than his 23-year career in the automotive industry.

The Cedar Springs man isn't regretting the gamble yet -- especially since he took his money out before the Wall Street meltdown.

"When I look at the numbers, it probably isn't that much different if I had kept the money in the 401(k)," Howard jokes.

Published: November 2nd, 2008

Share this Feature

Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT
Hungry Howie's Pizza
SPONSORED CONTENT

Recommended Reading:

Angry Crab Shack
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

American Family Care
ADVERTISE SPONSORED CONTENT
Franchise Leadership & Development Conference
Conferences
InterContinental, Atlanta
OCT 7-9TH, 2025

LT (formerly LaneTerralever) is a marketing and digital experience agency focused on creating meaningful customer experiences based on deep strategic...
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams,...

Share This Page

Subscribe to our Newsletters