Franchise Update Reveals new Annual Franchise Marketing Leadership Report

Franchise Update Media recently released its Annual Franchise Marketing Leadership Report. The AFMR is a survey of top franchise marketing executives that provides insights into the latest consumer behavior trends, innovative marketing strategies, and the impact of digital transformation on franchise businesses.

The AFMR is the first and only report dedicated to B2B and B2C franchise marketing leaders. It includes perspectives from industry experts about the evolving market dynamics and how franchises can stay ahead of the competition. This report delivers data collected from franchisors across the franchise community with responses organized by industry, marketing budget, system-wide sales, and more.

The annual report provides franchisors with the ideal resource for studying their marketing investments, benchmarking their sales, and advertising budgets against their own industry categories, as well as setting goals and budgets for the year ahead. The AFMR also includes research into digital advertising practices, the growing investment in mobile and social platforms, and best practices in building marketing teams.

Franchise Update EVP & Chief Content Officer Diane Phibbs discussed some of the top line items in the latest AFMR at the Franchise Customer Experience Conference (FCXC) in June. 

The AFMR was expanded this year to include more information about online reputation management and the use of artificial intelligence (AI). It starts by identifying how many franchises are using AI and in which ways, along with their confidence in using the technology. It also looks at how the integration of AI has impacted the customer experience, its challenges and limitations, and their plans for future investment in AI. The report also explores franchisee involvement, franchisee training and support, and feedback from customers regarding the use of AI.

For more information about the 2024 AFMR and how you can purchase the report, read more HERE.