If a 1% or 2% percent return on a direct mail campaign is about okay, then using the same odds you're sure to find at least one or two useful, inspiring, or challenging nuggets among these "101 Awesome Marketing Quotes" collected by HubSpot, the inbound marketing software platform provider. The company also has an extensive online library of downloadable marketing-related studies, surveys, reports, and ebooks. The only cost is your contact info.
The "flipbook" of collected marketing quotes - some timeless and others focused on specific aspects of social media marketing - couples the quotes with an entertaining set of background visuals. Many of the quotes were collected from Inbound 2013, Hubspot's annual fall conference.
Reading through the 101 quotes also can point you toward some of today's leading experts on the topic of marketing.
Here are some samples to get you started:
"In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences."
Author, Return on Engagement
"The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship."
Author, Duct Tape Marketing
"Smartphones are reinventing the connection between companies and their customers."
Partner, Google Ventures; Co-founder, Android
"You want to invent new ideas, not new rules."
Co-Author, Made to Stick
"Authenticity, honesty, and personal voice underlie much of what's successful on the web."
Co-Author, The Cluetrain Manifesto
"We're all learning here; the best listeners will end up the smartest."
Charlene Li & Josh Bernoff
"Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it."
David Meerman Scott
"Don't talk about your product like it's a dad-gum rainbow."
Author, The Sales Lion Blog
"Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they're at the mercy of the currents and weather."
Chief Content Strategist, Edelman
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing."
Former Chief Evangelist, Apple
"Be passionate about the culture and the business, and remain positive, because it inspires others."
"Marketing without data is like driving with your eyes closed."
Social Media Scientist, HubSpot
"The key to making a good forecast is not in limiting yourself to quantitative information."
"Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won't follow you if they don't believe you can get to where you say you're going."
"Those who build and perpetuate mediocrity... are motivated more by the fear of being left behind."
Author, Good to Great