FUMG's How-To Franchise Guide: Let us Help You Educate Your Candidates!

Are you spending too much time educating franchise prospects about the basics of franchising? You're not alone. Many franchisors are frustrated by candidates who meet their financial requirements and have relevant industry experience, but then don't seem to know the first thing about franchising.

Rather than squander the precious time of your sales and development staff on Franchising 101, why not send them our way? In January 2009, Franchise Update Media Group introduced a comprehensive online resource for entrepreneurs new to the franchising model, the "How-To Franchise Guide: A Step-by-Step Guide To Becoming a Successful Franchisee."

Our intention for this how-to site is to help build franchising by providing an online educational resource for these entrepreneurs - a place they can learn about the basics, history, and nuances of becoming a successful franchisee on their own time, at their own pace -- before they approach a franchisor.

This online guide, available for free at www.franchising.com/howtofranchiseguide/, can save your development team countless hours. And the better prepared your candidates are when they approach you, the more time you can spend learning about them, to see if they qualify to move ahead in your sales process.

Every week, for more than a year, our editorial team has added a new chapter to the How-To Franchise Guide. Franchise prospects, candidates, and entrepreneurs in general can check in each week for a new article on how to make the right franchising decision, find the best franchise opportunity, and become a successful franchisee.

Newbies can start with Chapter 1, "What Is Franchising?" which begins: "Franchising is a business model that combines the best aspects of sole proprietorship and Corporate America. It can be described as a 'hybrid' model that fills the gap between working for somebody else (whether a large corporation or a small business) and working for yourself."

From there, they can go on to educate themselves about the history of franchising (Chapter 2), its opportunities (Chapter 3), and continue on to more specific "how-to's" such as FDDs, FPRs, site selection, financing, and how to draw the crowds on opening day.

A complete list of chapters and topics is provided below, or you can visit the site yourself at www.franchising.com/howtofranchiseguide/ to see how useful it can be for your sales and development team. You know all about franchising, but your candidates don't. Let us know what you think at eddyg@franchiseupdatemedia.com.

Chapter 1: What Is Franchising?

Chapter 2: History of Franchising

Chapter 3: What Kinds of Opportunities Does Franchising Offer?

Chapter 4: Franchising vs. Traditional Business

Chapter 5: Making the Franchising Decision

Chapter 6: Choosing the Right Opportunity for You

Chapter 7: Getting Started

Chapter 8: Starting the Process

Chapter 9: Site Selection

Chapter 10: The Opening Process

Chapter 11: Growing Your Business

Chapter 12: Global Franchising

Chapter 13: Building Success

Chapter 14: Franchise Markets

Chapter 15: Business Planning

Published: April 7th, 2010

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Firehouse Subs
SPONSORED CONTENT

FRANCHISE TOPICS

Premium Services

Silvercrest Advertising Business Opportunity

Silvercrest Advertising
Silvercrest Advertising has created a one-stop shop solution for all of...

Franchise Consumer Marketing Conference Business Opportunity

Franchise Consumer Marketing Conference
June 19-21, 2018. Intercontinental Hotel, Atlanta (Buckhead), GA. An...

Ceterus Business Opportunity

Ceterus
Ceterus is the premier accounting and benchmarked reporting solution for...

Vizion Interactive Business Opportunity

Vizion Interactive
Vizion Interactive is a leading digital marketing services agency...

Magna IV Business Opportunity

Magna IV
For 40+ years, Magna IV has blended the latest technological advances with...

Vya Business Opportunity

Vya
Engaging franchisees in local marketing takes more than just technology....

Xivic Business Opportunity

Xivic
XIVIC IS YOUR FRANCHISE DIGITAL PARTNER. Empower your customers. Build...

SOCi Business Opportunity

SOCi
SOCi is a leading, next-generation SaaS solution for social media...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.


Share This Page

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.