New menu items capture taste buds

New menu items capture taste buds

New menu items capture taste buds

Survey firm Numerator continues to track purchase data and survey verified buyers to understand shifts in consumer behavior. Limited-service restaurants continued their post-COVID rebound in 2023, reaching their highest annual sales to date.

In an industry dominated by innovations and evolving tastes, the company ranked which new items were the most popular with U.S. consumers over the past year. According to the results, Burger King & Wendy’s said, “That’s a wrap,” Grimace celebrated a birthday, and Popeyes ghosted their guests.

The following new menu items or limited-time offers boasted the most buyers in 2023:

1) Burger King Wraps

2) Grimace Birthday Meal (McDonald’s)

3) Chick-fil-A Honey Pepper Pimento Chicken Sandwich

4) Popeyes Ghost Pepper Wings

5) Chipotle Carne Asada Bowl

6) Wendy’s Grilled Chicken Wrap

7) Domino’s Loaded Tots

8) McDonald’s Cookies & Creme Pie

9) Popeyes Strawberry Biscuits

10) Taco Bell Chicken Enchilada Burrito

For rankings of 2023's fastest growing brands, top Gen Z brands, top private label brands, and more, visit numerator.com.

Published: February 12th, 2024

Share this Feature

Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT
Sonny’s BBQ
SPONSORED CONTENT

Recommended Reading:

Dine Brands Global, Inc.
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Dine Brands Global, Inc.
ADVERTISE SPONSORED CONTENT
Multi-Unit Franchising Conference
Conferences
Caesar's Forum, Las Vegas
MAR 24-27TH, 2026

Join a nearly 600-location legacy built on fresh-made treats, simple operations, and community joy—Rita’s is the #1 frozen dessert...
Cash Required:
$150,000
Request Info
MassageLuXe® is a fast-growing massage franchise providing massage services to clients, primarily through multi-unit area developers & single...
Cash Required:
$100,000
Request Info

Share This Page

Subscribe to our Newsletters