Social Media Roundup: Aug 12, 2014

Social Media Roundup: Aug 12, 2014

Email Marketing Is Still Effective - When Done Right
Email marketing is still one of the most successful ways to reach people on the Internet. Almost everyone who is online has is an email account, and their inbox is the first and last place most people check every day. To get the most bang for the buck with their campaigns, smart email marketers follow these three rules:

  1. Watch out for email filters. Gmail's customization features tend to route your emails away from the main message tab. Learn how to craft campaigns that avoid being shunted aside, and consider teaching your users how to set up their filters so they don't miss your messages.
  2. Always have a call to action. Remember that you're there to get people to do something besides admire your attractive images and clever content. So ask them to do something.
  3. Test your subject lines. Try A/B testing to find attractive and interesting subject lines that work for your market.

Instagram Case Study: Creating 30,000 Followers Organically
This is a case study on how an art education graduate built a powerful brand on Instagram. The blog, by Casey Danton on likeable.com, contains a lot of good tips and tricks for anyone who wants to get - and maintain - a lot of followers with the visual social media giant Instagram (200 million monthly actives, and 13% of all Internet users at the end of 2013).

The Do-It-Yourself Solution to Great Visual Content
Three major problems for social media users who want to build their presence around great visuals are: 1) where to find the right images, 2) how to make them look good with your content, and 3) avoiding copyright problems. The solution is to do it yourself. This article from Social Media Today by Bernadette Coleman, CEO of Advice Interactive Group, explains how to think about producing your own images, how to find free online photo editing software, and how to protect your own copyright with Creative Commons licensing.

Pro Tips for Google+
Every few months somebody writes another article about how Google+ is a failure, that nobody uses it, and that it's not worth your time. The rumors of G+'s demise, as they say, are greatly exaggerated. Google+ had more than 400 million active users as of January 2014, a strong core of social media power users, and a comprehensive set of features and tools. If you haven't given Google+ a try, or have struggled to gain traction for your brand there, Cindy King, writing on Social Media Examiner, provides five G+ marketing tips to get you going.

Going Viral: 5 Instructive SMM Campaigns
For online marketers, "going viral" has become the Holy Grail, catapulting brands both large and small into the online spotlight - at least for a little while. This article by James Timpson, posted on jeffbullas.com, looks into five campaigns that went viral: Cadbury's (chocolate), WaterIsLife (nonprofit), Wilkinson Sword (razor blades), Heinz (beans), and Urban Hilton Weiner (fashion). Cadbury's Facebook campaign featuring a giant chocolate thumbs-up fist started as a thank-you to fans for helping the brand reach 1 million Likes. The video quickly gained Cadbury another 40,000 fans, and a second video of its making was watched online by more than 350,000 fans. WaterIsLife, a nonprofit that works to bring safe, clean water to the developing world, scored a viral hit with their humorous first-world complaints YouTube video. Examples include: "When I go to the bathroom and forget my phone" and "I hate when my leather seats aren't heated." Not really as bad as not having clean water available?

Daniel Lieberman is the founder of Daniel Lieberman Digital ("I speak Geek - You don't need to"). Based in Shelburne Falls, Mass., he helps companies, organizations, and individuals learn to use the Internet to communicate, market, and brand themselves using the most up-to-date tools and techniques. Contact him at 413-489-1818 or daniel@daniellieberman.org.

Published: August 11th, 2014

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