Social Media Roundup: Feb. 14, 2017

Social Media Roundup: Feb. 14, 2017

5 Ways To Turn Connections into Customers

So you've made a lot of connections on social media. But how do you get your connections to take the next step and turn into customers or clients? Michael Cohn, founder and chief technology office rof CompuKol Communications, offers five suggestions on how get the most from your social network and turn more of those connections into paying customers:

  1. Expand your reach to your target audience members.
  2. Make the most out of what you and other people are sharing.
  3. Get involved with the algorithms of your social media channels.
  4. Consider real-time as an aspect of your marketing strategy.
  5. Write content that will entice other people to respond.

For further details on each of these, as well as additional thoughts on turning your social media connections into clients and customers, click here.

What's Hot in YouTube Marketing for 2017? 9 Predictions from the Pros

YouTube is still one of the largest and most important social media channels. While Facebook, Instagram, Snapchat, and others have been nibbling away at YouTube's absolute domination of the shared video space, Google-owned YouTube has not been sitting on its hands. Lisa Jenkins, managing editor at Social Media Examiner, asked 9 social media experts what they see ahead for YouTube in 2017 - and how marketers can use it to their best advantage. Selected predictions:

   #2 - YouTube explores long-form TV-style content.
   #5 - YouTube marketers focus on educational content delivery.
   #7 - Increased socialization features improve YouTube engagement.

For the other predictions, along with explanations and additional perspectives, click here.

Custom Audience Retargeting on Facebook

It's nice to have lots of Likes on your Facebook Business Page, but how engaged your audience is with what you put there is the real metric that counts. Facebook has added a feature to its ad platform that lets you segment your target audience based on previous interactions people have had with your Page and your Facebook Ads, as well as the usual demographics and interest filters. Now marketers can specifically focus ads on the most engaged part of their audiences, who are much more likely to respond to offers and other messages. Charlie Lawrance, founder and CEO of Gecko Squared, a digital marketing agency specializing in Facebook advertising, provides 5 examples of the different custom audiences you can create and when to use them.

E-Manners, Please

If you're new to social media or concerned that you and your business are misusing it, unknowingly making gaffes or taking missteps that hurt instead of help you grow, or simply want to be reassured you're doing it right, here's a primer on social media etiquette. Dave Thomas (no, not that Dave Thomas), who covers business topics on the web, provides some basic, but useful, advice, including a set of helpful do's and don'ts, along with tips for managing your social media campaigns and all your social interactions.

Daniel Lieberman helps companies, organizations, and individuals use the Internet to communicate, market, and brand themselves using the most up-to-date tools and techniques. Based in Shelburne Falls, Mass., he also is the founder and CEO of Spelt Gourmet, the home of creative wheat-free cooking. Visit Contact him at 413-489-1818 or

Published: February 13th, 2017

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