Social Media Roundup: June 14, 2016

Social Media Roundup: June 14, 2016

How to Promote Your Local Franchise Online

This article from Mediavine Marketing provides a good collection of tips for local franchise promotion with social media and other online directories, such as Google and Yelp. Here are a few of the ideas of what to post to promote interest and engagement:

  • Photos and/or videos of owners and employees celebrating birthdays, learning something new, or just fooling around.
  • Awards and recognitions your franchise has earned for involvement in local civic activities, business association events, and charitable functions.
  • Great reviews from your fans.

These tips apply to any local business, but they can really help a franchise location stand out from the competition.

Facebook: To Advertise or Not to Advertise?

Facebook is the largest social media network and the default place for businesses to advertise and market. Its advertising platform has become an essential component for many brands' marketing. So it's a no-brainer for your business to invest time and money in the powerful Facebook ad platform, right? Not necessarily. A blog on Social Media Fuze weighs the pros and cons of advertising on Facebook and comes down fairly heavily on the "con" side. Reasons cited for not using Facebook include lack of control, better options (see next 2 items), price, conversion rates, and management time (from tracking, analyzing, and responding to users to keeping content current). This article sorts out the costs and benefits of Facebook advertising to help you decide if it's a good fit for your brand, products, or services.

Pinterest Better than Facebook for Gardener's Supply Company

Gardener's Supply Company (GSC) provides an interesting case study of a consumer brand that is finding better results on Pinterest than on Facebook. GSC, which successfully made the transition from a primarily mail order company to an online one, was an early adopter of Pinterest's free Buyable Pins, which are marked with a blue "buy button" and offer thousands of products from top retailers. Because of their strong focus on photo sharing and community, GSC's customers have taken to Pinterest's "digital scrapbooking" platform. Mike O'Brien, writing on ClickZ, offers an interesting comment from GSC's vice president of ecommerce, Max Harris: "The contrast for my business between Facebook and Pinterest is overwhelming. Honestly, Facebook has gotten harder, not easier, for us as it's become increasingly pay-to-play. Compelling content that used to garner a lot of engagement isn't getting as much because Facebook is trying to get us to boost those posts and pay for eyeballs."

Instagram Tips for Boosting Local Business

Instagram has become a powerful channel for small businesses that take the time to learn the ropes of the popular photo and video sharing platform. A blog from ThriveHive lays out the steps for SMBs on how to use Instagram effectively, from how to get found to how to create an audience and attract new customers. Tips include the following:

  • Provide greate great visual content of your business, products, or people.
  • Be sure to include your location in your profile so potential customers can find you easily - or tag someone they know who lives where you are.
  • Learn to use #hashtags to make your updates searchable and attract an audience. Instagram depends heavily on hashtags. Once you have a good following, creating your own hashtag can be helpful so others can tag your business and increase everything from engagement to new customers.

LinkedIn: Time To Change Your Password

The passwords of 117 million users of social media giant LinkedIn have been put up for sale by hackers on the "dark web," payable in Bitcoin. The compromised passwords belong to more than one quarter of LinkedIn's 400 million users, and the company is scrambling to identify which accounts are compromised. This article from The Telegraph (UK), also includes advice on how to choose a new password - as well as this cautionary note: "If your LinkedIn password has not been changed since 2012, now is probably a good time, and the same goes for any other websites which you use the same password for."

Daniel Lieberman is the founder of Daniel Lieberman Digital ("I speak Geek - You don't need to"). Based in Shelburne Falls, Mass., he helps companies, organizations, and individuals learn to use the Internet to communicate, market, and brand themselves using the most up-to-date tools and techniques. Contact him at 413-489-1818 or daniel@daniellieberman.org.

Published: June 13th, 2016

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