Social Media Roundup: March 10, 2015

Social Media Roundup: March 10, 2015

Twitter and Instagram: Fakes Out!

Time for some Twitter and Instagram housekeeping. "Fake followers on social media accounts clutter your stream, reduce your engagement, expose you (and your legitimate followers) to phishing or spam, and put you at risk for having your account deleted. And fake followers can't buy your product or service!" writes Lisa Karl on Social Media Examiner. "The only purpose for fake accounts is spamming or, in the case of fake accounts that were bought, pumping up someone's reputation," adds Karl, a partner and founder at Savvy Digital Business, a social media strategy firm focusing on small-businesses. At Twitter, fake accounts can even lead to account deletion, in extreme cases. Here are four tools to help you find and get rid of the fakes.

Valentine's Day, a la Facebook

Social media is an ideal laboratory for testing what people really do (or at least say online). This infographic from Facebook IQ pulls together some interesting statistics and observations about how people use Facebook around Valentine's Day. Gift giving, public displays of affection, and relationship status all get a look, with sometimes surprising results. For example, in 2014, more than 1 million people changed their relationship status within four days of Valentine's Day (146,000 to "Engaged"; 339,000 from "In a relationship" to "Single"; and 335,000 from "Single" to "In a relationship").

Oscar Night: Twitter Down, Facebook Up

On Oscar Night 2014, Twitter users sent 11.2 million tweets. This year they sent 5.9 million, peaking at 60,000 tweets per minute when Julie Andrews joined Lady Gaga on stage. Much of the difference is accounted for by the phenomenal virality of Ellen DeGeneres's 2014 (sponsored) selfie, which drew a record 3.3 million retweets, writes Martin Beck, Third Door Media's social media reporter, on Marketing Land. On Facebook, he reports, 21 million people posted, liked, or commented about the Oscars 58 million times, more than double the 25.3 million who did last year. The single most popular Facebook moment also was the Julie Andrews-Lady Gaga meeting, with 214,000 people per minute engaging worldwide.

PetSmart's YouTube Video Series - You Decide!

PetSmart's "Partners in Pethood" series of video ads has Christopher Guest (This Is Spinal Tap, Best in Show) directing a talented troupe of improvisational actors. We're not sure if this is an example of going a little far or if it's just edgy and creative. The series is entertaining for the most part, and some of the scenes are pretty funny. (Not to mention cute puppies.) An additional video, "Behind the Scenes," features the brand's president/CEO, EVP Customer Experience, and VP of MarCom discussing their goals for the series.

Trouble Contacting Google for Local Business Support? Here's How!

Despite today's proliferation of websites, social media channels, and online resources, finding a phone number or the help you want from today's online giants remains a challenge for frustrated users of all stripes. Here's an online resource for contacting Google for local business support. If you need help with your Google My Business listing on Google Maps, here's a video that shows how to get in touch with a real live Google representative on the phone. Really. Live.

Daniel Lieberman is the founder of Daniel Lieberman Digital ("I speak Geek - You don't need to"). Based in Shelburne Falls, Mass., he helps companies, organizations, and individuals learn to use the Internet to communicate, market, and brand themselves using the most up-to-date tools and techniques. Contact him at 413-489-1818 or daniel@daniellieberman.org.

Published: March 9th, 2015

Share this Feature

Comments:

comments powered by Disqus
Golden Corral
ADVERTISE
SPONSORED CONTENT

Franchisor Topics »

Premium Services

SOCi Business Opportunity

SOCi
SOCi is a leading, next-generation SaaS solution for social media...

Xpressdocs Business Opportunity

Xpressdocs
Xpressdocs' proprietary marketing platform houses a diverse mix of...

Management 2000 Business Opportunity

Management 2000
Management 2000 serving Franchisors since 1981. Our expertise: Granting...

FranchiseGrade.com Business Opportunity

FranchiseGrade.com
Franchise Grade is The Authority on Franchising. Our proprietary Franchise...

AXIS Integrated Business Opportunity

AXIS Integrated
With over 25 years of experience in the franchise industry, AXIS...

FranConnect Business Opportunity

FranConnect
FranConnect is the #1 provider of franchising solutions in the world with...

Michael H. Seid & Associates Business Opportunity

Michael H. Seid & Associates
MSA provides domestic and international franchise advisory services to...

Qiigo Inc. Business Opportunity

Qiigo Inc.
Qiigo unifies digital marketing for national brands and their locations,...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)