Social Media Roundup: October 14, 2014
Promoted Pins: Pinterest Analytics Offers New Tracking Features
Pinterest business users will want to explore the updated Pinterest Analytics tool. The new version adds information about your top pins and boards in the Pinterest Profile section. The Audience area gives you a look at what Pinterest users are choosing to look at and pin. It can be filtered to look at all audiences, or focused on just your followers. "The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website," says Kim Vij, writing on Social Media Examiner. More information can be found on the Pinterest website.
Beating the Facebook Algorithm
Over the past year, Facebook has been making life much harder for owners of its Business pages. Updates to the Facebook ranking algorithms have dramatically decreased the visibility of their posts. Now it's time to fight back. Wordstream Founder and CTO Larry Kim, writing on the Wordstream blog, offers 13 tips on how to make your posts work better for you. Number one? As always, great, fresh content targeted to your audience's needs and interests is the best way to attract traffic and attention, on Facebook and everywhere online.
Germans to Google: Expose the Algorithm
Germany's Justice Minister Heiko Maas believes Google should be more transparent about its algorithm, the secret formula it uses to rank search results. Maas spoke about this in an interview with the Financial Times about European antitrust authorities investigating Google. Greg Sterling, writing on Search Engine Land, says, "It's essentially the same as asking Coke to make public its soft-drink formula. Not going to happen."
Reaching Millennials: Capitalists with a Conscience?
Millennials are becoming a more and more important demographic with annual collective buying power of more than $200 billion. As a generation, they are notably philanthropic (87 percent donated to nonprofit organizations in 2013), and they expect the brands they do business with to be the same--and to allow them to participate in their favorite brands' giving decisions. "More than 85 percent of Millennials correlate their purchasing decisions and their willingness to recommend a brand to the social good efforts a company is making," writes UChic Founder Christie Garton on Entrepreneur's website. It's important for your brand to know what your customers value, and to create programs that give them a sense of partnership and belonging.
The Science of Instagram: Get More Likes and Follows
Dan Zarrella of Hubspot studies social media channels, gathering large databases for the particular site he's studying and finding out what works and what doesn't. Douglas Karr, founder of The Marketing Technology Blog, takes a look into Zarella's new study on Instagram, based on about 1.5 million photos from more than half a million users. A few of the insights he highlights: more tags = more likes and comments (Instagram allows up to 30 tags per image); no filter is the best filter (set filter to "Normal"); calls to action work; photos with lower levels of color saturation tend to get high average likes per follower; photos with faces get more likes; busier photos get more likes; and cooler colors (grays, blues, greens) get more likes than warmer colors (pinks, oranges, yellows).
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