Is comedy right for your brand? This piece by Larry Kim, founder of WordStream, makes a case for humor in marketing. While he reminds aspiring comedy creators they need to be careful, as it's easy to cross the line, he comes down on the side of adding some laughs to your marketing. Marketers with not-very-sexy products can benefit from lightening up their pitch a bit... or a lot. The results can be dramatic: nobody ever thought insurance was cute before a certain gecko arrived on the scene.
We all know the importance of mobile for today's marketing. This blog by Rocco Baldassarre on Search Engine Journal rounds up 10 must-have practices for optimizing your mobile website. The advice includes: 1)Applying responsive web design to your main website is not enough. You may want to build a purely mobile website on a custom URL, or even consider creating an app. 2) Make sure users can find your products easily. The small screen can be difficult to navigate. 3) Be sure to have a visible phone number. Many mobile searches end in a phone call, so build in a click-to-call capability. "It is a mistake to simply create a mobile version of your existing website. Instead, create a website customized to the behavior of mobile users, independent from your desktop site," writes Baldasarre, founder and CEO of Zebra Advertisement.
More than 1 billion unique users visit YouTube every day, reaching more adult viewers in the U.S. than cable TV. So if you're using video to market your brand and you're not taking advantage of YouTube, you're missing out on a big opportunity, writes George Mathew on SocialMediaToday. You have to work at it, he says, because there's simply way too much content already there to use a "build it and they will come" strategy. Instead, you need to identify your audience, use the built-in statistics, write great titles and descriptions, and pay attention to tags. Tags help in two ways: 1) by giving users another way to find your videos, and 2) by helping the search engines index them so people can find them outside of YouTube.
Go beyond the basics with these 14 social media marketing tools, compiled by Cindy King on Social Media Examiner. Gathered from 15 top social media marketers, the tools include Quill Engage, a free add-on for Google Analytics that emails a weekly summary of your data, using artificial intelligence to present it in the form of a professional report; Post Planner for scheduling Facebook page posts; and KingSumo, which lets you write and test extra headlines right in the editor for your blog posts in WordPress. At the very least, this post will introduce you to social media marketing experts you may not have known about... until now.
Any brand can have a social media crisis, whether it's their own fault or not. The most important thing is how to deal with a crisis if it comes your way. Pam Dyer, who leads the marketing team at SolutionsIQ, offers some good advice on her blog, Pamorama. First, you must have a plan and a policy for managing your social media community. (You have one of these, right?) Next, pay attention to what people are saying, and be sure you understand what the crisis is about. Stay cool and don't get negative or argumentative. Above all, try to turn the situation in a positive direction. Admit you did something wrong if you did. Figure out how to improve your relationship with your customers. Successful resolution of a crisis often leads to ready forgiveness and greater customer loyalty. Important: whatever you say you're going to do, make sure you stick to it.
If you would like to get started with a website, and don't want to take on the expense and other overhead of dealing with a contractor, consider using one of the DIY website builders available today, writes Courtney Hunt, founder of The Denovati Group. For example, Wordpress.com offers an easy way to get started free with the most popular content management system around; Squarespace has slick, professional templates and some interesting features, such as simple e-commerce capability; and Weebly and Jimdo are other popular alternatives to consider. The article also includes comparison charts and recommendations.
A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.