Sport Clips Takes Home 2nd Place STAR Award for Best Overall Performance

Sport Clips Takes Home 2nd Place STAR Award for Best Overall Performance

Franchise Update Media honored the top performers in franchise sales and development at its STAR Awards dinner, a highlight of the annual Franchise Leadership & Development Conference, held this past Oct. 14-16 in Atlanta. The STAR Awards (Speaking To And Responding) recognize brands for overall development performance and in the key areas of franchisee recruitment, online sales follow-up, telephone responsiveness, website effectiveness, social media, and franchisee satisfaction.

STAR Award winners are chosen based on evaluations by a team of Franchise Update sales and lead generation experts. The Sport Clips team earned the #2 award for Best Overall Performance in 2015, as well as a 1st place STAR Award for Best Overall Prospect Responsiveness. (Read about the #1 winner, Wild Birds Unlimited here.)

"Franchise Update Media and the STAR awards are the only kind of awards in our particular part of the industry," says Pete Lindsey, vice president of franchising at Sport Clips. "It is really the only way we can benchmark how we are doing. We really appreciate this environment so we can learn and measure ourselves against others."

At Sport Clips, successfully connecting with a prospect is all in the delivery. "We have a saying here: We don't work to our convenience. We work to our prospect's convenience," says Lindsey, who credits his brand ambassadors - the call qualifiers - for a job well done for the chain, which has 1,443 salons in the U.S. and Canada.

"What I have learned in my 27 years is that it is about the people working for you and if they are invested in what they are doing," he says. "We also take the time to make sure they understand exactly what the process is. We go over scripting, and even the mystery shop questions that Franchise Update Media uses to help us. We use those to make sure we are collecting the right information from our prospects, because those change over time."

Quick prospect contact (five minutes or less) in the competitive haircutting space is a Sport Clips best practice designed not to overwhelm prospects with too fast a response, but rather to build trust and move the process forward while interest is at its peak, says Lindsey.

After noticing that the team was losing 50 percent of its prospects in the handoff from the call center to the sales team, Sport Clips deployed a technology solution to close the loop in the early recruitment stage. Call center qualified leads are now entered directly into the online schedules of the internal sales teams and area developers, creating a seamless transition for prospects to the next stage of the sales process.

"I'm convinced it is those little trench work things you do that make it easier for prospects to engage in your process," says Lindsey. The multiple awards this year back that up.

Published: January 5th, 2016

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Firehouse Subs
SPONSORED CONTENT

FRANCHISE TOPICS

Premium Services

Franchise Leadership & Development Conference Business Opportunity

Franchise Leadership & Development Conference
Oct. 9-11, 2018 Intercontinental, Atlanta, GA. Over 350 franchise...

Magna IV Business Opportunity

Magna IV
For 40+ years, Magna IV has blended the latest technological advances with...

LMap Business Opportunity

LMap
Silvercrest Advertising's innovative Localized Media Automation Platform...

Silvercrest Advertising Business Opportunity

Silvercrest Advertising
Silvercrest Advertising has created a one-stop shop solution for all of...

Naranga Business Opportunity

Naranga
Naranga, a comprehensive franchise technology provider, delivers software...

FranConnect Business Opportunity

FranConnect
FranConnect is the #1 provider of franchising solutions in the world with...

Proven Match Business Opportunity

Proven Match
Proven Match provides science-based insights and screening tools to...

Vizion Interactive Business Opportunity

Vizion Interactive
Vizion Interactive is a leading digital marketing services agency...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.


Share This Page

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.