SweetFrog Snatched Up By Canadian Franchise Group
Company Added
Company Removed
Apply to Request List

SweetFrog Snatched Up By Canadian Franchise Group

SweetFrog Snatched Up By Canadian Franchise Group

You can now add yogurt brand SweetFrog to the list of companies owned by MTY Food Group Inc. The Canadian-based company, which also owns ManchuWok, TCBY Frozen Yogurt, Baja Fresh, Cold Stone Creamery, Great Steak, Blimpie, La Salsa, and Samurai Sam's, just announced a deal to buy SweetFrog for $35 million.

"SweetFrog is an exciting brand serving premium quality frozen yogurt and will fit perfectly within our portfolio of brands," said Jeff Smit, COO of MTY's U.S. operations. "We are extremely happy about everything this brand has to offer and the growth potential ahead."

The Roanoke, Virginia-based SweetFrog operates 254 franchise locations and 78 corporate-owned locations primarily in the U.S. As part of the deal, the current 78 corporate-owned locations will transition to franchised locations.

Officials said the acquisition of SweetFrog will help solidify MTY as a dominant force in the frozen treat category and represents another major milestone for MTY as it continues to expand its presence in the United States.

Once the deal closes, MTY is expected to consolidate operations and run the franchising platform from its U.S. headquarters in Scottsdale, Arizona.

Published: September 11th, 2018

Share this Feature

Pearle Vision
SPONSORED CONTENT
Pearle Vision
SPONSORED CONTENT
Pearle Vision
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
Pancheros Mexican Grill
SPONSORED CONTENT

FRANCHISE TOPICS

Lightbridge Academy
SPONSORED CONTENT
Conferences
Hotel Savoyen, Vienna, Austria
JAN 28-29TH, 2020

We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.
Cash Required:
$80,000
Request Info
We're looking for franchisees and qualified investors with a passion for food who want to invest in a brand that will lead the fast casual barbeque...
Cash Required:
$500,000
Request Info

Share This Page

Subscribe to Multi-Unit Franchisee Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.