Using Technology To Reach Customers

Whitney SamuelsonWe asked Whitney Samuelson, director of marketing at Maid Brigade, to discuss how the brand uses technology in its marketing efforts to target and reach customers more effectively. Here's what she had to say.

Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers. In the past we were able to send out a direct mail piece or run an ad in the Yellow Pages and customers would come calling. Unfortunately this is no longer the case.

Because of this trend, Maid Brigade has made the shift toward using technology-based marketing to reach prospects in the market for maid service. Most notably, we use SEO and SEM to drive customers to our website to request service. As competition increases - from other national companies, as well as from local companies - it is crucial that we remain top of mind by maintaining a strong presence in both the paid and organic areas of the search engines.

We have also run both site and search retargeting campaigns to target consumers who are searching online for maid service or who have visited our website. Once a customer is on our site, we use live chat to communicate with prospects and drive them through the conversion funnel. In addition, we have experimented with a variety of online lead aggregators and online service directories. These technology-driven companies match prospects looking for service with companies able to meet their needs.

Regarding social media, we have recently started using a software platform that allows our franchisees to more efficiently and effectively manage their local social media campaigns on Facebook and Twitter. We want our franchisees to be able to connect and engage with their local audiences, and this tool allows them to do that. Maid Brigade has also developed customer relationship management software designed to facilitate communication with prospects during the purchasing cycle. The software automates many functions that contribute to booking prospects, which increases booking percentages and helps lower the cost of acquisition.

While we still believe strongly that a multimedia marketing mix is important, more and more we are relying on technology and the Internet to market effectively and efficiently to our potential customers.

Published: April 22nd, 2014

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Golden Corral
SPONSORED CONTENT

FRANCHISE TOPICS

Premium Services

Qiigo Inc. Business Opportunity

Qiigo Inc.
Qiigo unifies digital marketing for national brands and their locations,...

Mspark Business Opportunity

Mspark
Mspark is a direct marketing company with the proven ability to engage 26...

Hot Dish Advertising Business Opportunity

Hot Dish Advertising
From lead generation to increasing sales, Hot Dish Advertising is the pro...

Xpressdocs Business Opportunity

Xpressdocs
Xpressdocs' proprietary marketing platform houses a diverse mix of...

Magna IV Business Opportunity

Magna IV
For 40+ years, Magna IV has blended the latest technological advances with...

Vya Business Opportunity

Vya
Engaging franchisees in local marketing takes more than just technology....

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...

Scorpion Business Opportunity

Scorpion
Scorpion offers ROI-positive online marketing solutions that can get your...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.


Share This Page

Subscribe to Franchise Update Sales Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.