Wendy's and REEF To Build 700 Delivery Kitchens by 2025 in the U.K., Canada, & U.S.
Building on their successful pilot program in Canada, Wendy’s and REEF announced a new development commitment to build 700 delivery kitchens over the next 5 years across the U.S., Canada, and the U.K., with 50 open by year-end. The agreement follows the successful test of 8 delivery kitchens in Canada, which began in late 2020.
Through this commitment, REEF will become the first Wendy’s franchisee in the U.K. REEF’s expanding network of delivery kitchens now includes more than 30 cities around the world and is part of a rapidly growing trend, due in part to the rise of delivery that has been accelerated by the global Covid pandemic. (See “Food for Thought: Are Restaurants Becoming Non-Brick-and-Mortar Service Brands?”)
“The demand for convenient delivery solutions means we must look for opportunities beyond our traditional restaurant formats, especially in dense urban areas,” said Abigail Pringle, Wendy’s President, International and Chief Development Officer.
“We are proud to partner with Wendy’s to show how a restaurant brand can successfully and conveniently scale with REEF’s delivery kitchen platform to reach more customers faster,” said Michael Beacham, President of REEF Kitchens.
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