What 6 Traits Do Strong Franchise Brands Share?
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What 6 Traits Do Strong Franchise Brands Share?

What 6 Traits Do Strong Franchise Brands Share?

A recent blog from Naranga (Edible Arrangement's franchise management software spinoff) focuses on 6 areas most crucial in the ongoing success of a franchised business. Written by Nabiha Balala, Naranga's marketing coordinator, the blog, "Common Traits of Strong Franchise Brands," focuses on the following areas considered crucial for building a successful franchise brand:

  1. A compelling concept
  2. The ability to grow
  3. A strong reputation
  4. Location, location, location!
  5. Candidate personality matching
  6. Practicing community service

The blog, which elaborates on each of these six areas, just might be worth paying serious attention to: Edible Arrangements has more than 1,200 units; more than $600 million in annual revenue; its founder, Tariq Farid, was the IFA's 2009 Entrepreneur of the year and was inducted into the IFA's Hall of Fame in 2017; and last June named former Tropical Smoothie Cafe CEO Mike Rotondo as its new CEO.

Published: February 4th, 2019

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