Woodhouse Day Spas Partners Up To Make Local Digital Marketing More Effective
Company Added
Company Removed
Apply to Request List

Woodhouse Day Spas Partners Up To Make Local Digital Marketing More Effective

Woodhouse Day Spas Partners Up To Make Local Digital Marketing More Effective

We asked Paul Erdelt, Chief Marketing Officer at The Woodhouse Day Spas, “How has your brand used innovative marketing strategies effectively?”

Our success is based on the success of our franchisees, so we put an enormous level of resources behind supporting local store marketing. In particular, we have focused heavily on reaching potential customers through a variety of digital channels, namely Google Search, Facebook, Instagram, YouTube, and display ads.

But as anyone who has managed national digital marketing campaigns understands, it’s a tedious, time-consuming, and often costly process. Each channel has its own ad specifications and reporting tools, and we struggled to effectively optimize our media spend. The space can be very complex, especially when many of our franchisees are small-business owners without sufficient marketing skills or the means to afford them.

That’s why in 2018 we partnered with Eulerity to help us streamline our local digital marketing efforts. It’s an app that allows franchisees to deploy marketing campaigns from their smartphone using creative that we, the franchisor, push out through a desktop dashboard. Using machine learning and automation, budgets are shifted to the best-performing ads several times a day, eliminating the need for manual monitoring and optimization. This self-service or do-it-yourself form of advertising has allowed our franchisees to feel in control of their marketing efforts so they can get back to running their businesses. And they are able to do it all for a fraction of what it costs to use an agency or hiring multiple digital marketing firms.

Using our franchisor dashboard, our corporate marketing team can monitor performance, understand the creative running in our local franchise system, and understand how our franchise system is engaging in their Internet marketing in efforts to help drive new business and retain our best customers.

Implementing new technology in a franchise system can be scary and potentially risky, but we’ve been thrilled with the results so far. As an example, during our Black Friday and Cyber Monday seasonal period, our advertising with Eulerity paid off immediately from a revenue perspective. As we are able to track online conversions, our cross-channel marketing program paid for itself our first 30 days into the promotion, and we continue to drive a strong ROI from our paid marketing spend with Eulerity.

Published: June 24th, 2019

Share this Feature

Lightbridge Academy
Lightbridge Academy
Lightbridge Academy

Recommended Reading:


comments powered by Disqus
Transworld Business Advisors


Maaco Collision Repair and Auto Painting
InterContinental, Atlanta
OCT 15-17TH, 2019

June 18-20, 2019. Atlanta, GA. FMLC brings together so many levels of experience in Franchise Marketing. The different franchise brands that attend...
Vizion Interactive is a leading digital marketing services agency providing SEO, PPC/Paid Media, Email and Local Listing Solutions for Corporations...

Share This Page

Subscribe to Franchise Leadership & Development Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.