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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Local businesses competing for customers' time and attention can improve their chances with these tactics
  • Shawna Ford
  • 1,058
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 1,517
Larry Oberly, president and CEO of SpeedPro Imaging, knows from personal experience what it's like to be a franchisee. This provides him with an additional level of insight as he grows into his new role at SpeedPro.
  • Kerry Pipes
  • 2,076
Franchisors discuss the pros and cons of using brokers to grow their brand.
  • Helen Bond
  • 4,289
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 4,436
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
  • William Edwards
  • 6,258
Designing a franchise website that serves the brand, franchisees, and consumers
  • Lora Kellogg
  • 8,182
How Real Property Management creates online ads that get results
  • Kent Frogley
  • 7,946
Franchising follows opportunities. Opportunities are created by economic and demographic changes.
  • Eddy Goldberg
  • 10,114
With the U.S. economy entering a period of inflation, franchise brands may have to raise prices
  • Darrell Johnson
  • 7,696
With the first quarter done, it's time to review your recruitment results
  • Art Coley
  • 7,484
SPONSORED
Open a Dental Fix Franchise
Dental Fix franchise owners repair dental handpieces (drills) and equipment on-site. We are revolutionizing the dental service industry by delivering immediate on-demand equipment service.
I have been working with franchise brokers and consultants since they arrived on the scene more than 30 years ago.
  • Franchise Update
  • 8,056
8th Franchise Consumer Marketing Conference is coming up in June
  • Eddy Goldberg
  • 7,703
Social media marketing news you can use. This week: 1) How to write a marketing budget your CFO will love; 2) 3 franchisees tell how to get buy-in on tech upgrades; 3) survey of 2,000 QSR and fast casual customers reveals delivery preferences; 4) Q&A with former Yum Brand CEO David Novak; and 5) consumer marketing technology news.
  • Eddy Goldberg
  • 7,676
Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.
  • Franchise Update
  • 8,748
Tutor Doctor focuses on quality prospects and international growth
  • Scott Thompson
  • 7,697
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • 6,794
Love them or hate them, franchise brokers can be an essential recruitment tool for some brands, depending on their stage of growth and timetable for expansion.
  • Helen Bond
  • 7,874
Don't let the GDPR bite your bottom line!
  • Eddy Goldberg
  • 6,813
6 tips to help your PRs spending produce the results you want
  • Melissa DiGianfilippo
  • 6,931
Carl Howard has served at the helm of Fazoli's for the past decade. In that time, he has helped lead the brand through numerous challenges and successes, helping it become America's largest fast-casual Italian brand, a thriving and growing franchise with more than 200 locations in 26 states.
  • Kerry Pipes
  • 8,272
SPONSORED
Open a Freshii Franchise
Eat. Energize. That's the Freshii mantra. Since 2005, Freshii has been on a mission to help the citizens of the world live better by making healthy food convenient and affordable.
Whether you're a franchisor or franchisee, a newbie or a seasoned pro, this book has something for you.
  • Eddy Goldberg
  • 6,738
The increase in opportunities to make data-driven decisions is changing the way Americans do business. With the influx of data, algorithms, and measuring systems, the days of intuition and gut decision-making are gone.
  • Sam Ballas
  • 6,824
Have you tried a cross-branded loyalty program yet?
  • Marty Greenbaum
  • 7,390
Social media marketing news you can use. This week: 1) 5 SMM metrics your C-suite cares about; 2) 5 years of Yelp data reveals shifting dining-out trends; 3) Facebook algorithm changes driving you up a tree?; 4) 25 tips and tricks to improve customer service; 5) the return of Pizza Hut's pie-ordering sneakers; 6) 8 news updates about loyalty/reward programs and delivery.
  • Eddy Goldberg
  • 9,121
It's a deliciously simple and satisfying concept: pick your dough, sauce, cheese, and toppings and watch your pizza get made right before your eyes, flame-fired in a 900-degree oven in under 3 minutes.
  • Ed Yancey
  • 8,343
4 tips to help Millennials see the benefits of joining your system
  • Lora Kellogg
  • 8,943
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 8,020
Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.
  • John DiJulius
  • 8,689
How the opt-in local social media model can benefit your brand
  • Taylor Hulyksmith
  • 8,404
Golden Corral
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