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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Franchise Business Review surveys the satisfaction level of low-cost franchisees
  • Franchise Business Review
  • 510
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 497
These five "big picture" customer service lessons, observations, and accompanying advice may not qualify as future deathbed regrets for many CEOs, but they should.
  • John DiJulius
  • 468
How Winmark's director of marketing uses technology to connect with customers
  • Franchise Update
  • 661
Social media marketing news you can use. This week: 1) Online campaigns to attack brands are increasing; 2) Measuring the effectiveness of paid advertising; 3) Tracking and engaging with the mobile generation; 4) New insights now possible from in-app advertising.
  • Eddy Goldberg
  • 630
Eric Casaburi, founder and CEO of Retro Fitness, has an open and transparent style. He also likes to lie on a bed of nails daily to meditate, relieve stress, and, he says, help improve his decision-making.
  • Kerry Pipes
  • 1,263
TA Restaurant Group rejuvenates Quaker Steak & Lube
  • John Ponczoch
  • 921
Using "big data" to recruit franchisees at Driven Brands
  • Dave Schaefers
  • 1,003
The data available through today's manifold third-party resources and related technologies is now required to inform and guide our decisions at every step of the lifecycle of our franchise owners.
  • 1,807
Franchise marketers gather together at the 2017 Consumer Marketing Conference
  • Eddy Goldberg
  • 1,285
Social media marketing news you can use. This week: 1) Why CMOs are the next generation of CEOs; 2) State of the mobile customer experience for multi-location brands; 3) 104 facts you don't know about mobile marketing (infographic); 4) New cost-per-revenue platform tracks online to offline sales ROI; and 5) IBM Watson report on 10 key marketing trends.
  • Eddy Goldberg
  • 1,981
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Open a Scooter's Coffee Franchise
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering with warm smile.
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
  • Franchise Update
  • 2,447
How to communicate with the 4 styles of franchise buyers
  • Joe Mathews
  • 877
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 824
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 971
TA Restaurant Group, a multi-brand franchisee and franchisor, is a division of TravelCenters of America, a Fortune 500 company that offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores, and other services in 43 states and Canada.
  • John Ponczoch
  • 1,417
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 1,014
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 965
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 1,303
Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.
  • Shawna Ford
  • 4,186
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 719
SPONSORED
Open a RedBrick Pizza Franchise
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000 degrees in 3 minutes, our signature open-flame brick oven are becoming a leader in the industry.
What's wrong with franchise development today - and how to make it right.
  • Art Coley
  • 914
Franchise Update goes international with new European partner
  • Kerry Pipes
  • 1,002
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 1,155
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 1,220
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 803
While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
  • Eddy Goldberg
  • 1,010
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • By Kerry Pipes
  • 1,663
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 1,516
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 969
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