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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

2018 Mystery Shop highlights the importance of pre-engagement in franchise recruitment
  • Art Coley
  • 1,276 Reads
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 637 Reads
Franchise Update's 2019 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales.
  • Eddy Goldberg
  • 1,144 Reads
When it comes to providing a great customer experience, digital technology is key
  • Chad Storlie
  • 1,342 Reads
What martech trends are most important to marketers? See what 145 marketing pros have to say.
  • Eddy Goldberg
  • 1,801 Reads
How is your brand's involvement in cause marketing helping in franchise recruitment?
  • Franchise Update
  • 1,308 Reads
Cutting its franchise fee by 60 percent and eliminating the sales team is paying off for Gyroville in new sales
  • David Kurlander
  • 1,223 Reads
International Expansion 101: Critical questions to answer before venturing overseas
  • Kay Ainsley
  • 1,114 Reads
Franchising may not be rocket science, but it is a lot like another type of science: cloning.
  • Jeff Dudan
  • 1,091 Reads
Cause Marketing: How 6 brands give back to the communities they serve.
  • Helen Bond
  • 2,218 Reads
Branding is no longer about building perception in your customer's mind. In the age of smartphones and social media, customer experience is the new branding.
  • John DiJulius
  • 5,163 Reads
SPONSORED
Open a Sonic Drive-In Franchise
Here's your chance to own a SONIC® Drive-in Franchise Restaurant. As the nation's largest drive-in chain, SONIC® has successfully served up hot, fresh, delicious made-to-order food for more than 60 year.
Almost a year before the NLRB issued its decision on Browning-Ferris Industries, there was an outsized reaction about its potential impact.
  • Michael Seid
  • 1,331 Reads
Togo's is back! Refreshing the 50-year-old sandwich brand
  • Glenn Lunde
  • 1,856 Reads
Social media marketing news you can use - today! 1) 2019 marketing planning guide and template; 2) rising credit card debt could reduce consumer spending (Wallet Hub study); 3) voice search is taking over - are you prepared?; and 4) 5 current articles on social media marketing (Social Media Examiner).
  • Eddy Goldberg
  • 1,504 Reads
If your recruitment team is achieving a 14 percent or better ratio on kept initial calls to signings, you have an advanced process and team. Congratulations!
  • Art Coley
  • 1,128 Reads
3 tips for attracting franchise candidates through digital campaigns
  • Lora Kellogg
  • 2,137 Reads
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,195 Reads
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 1,483 Reads
Does your training program bring in the customers - and make them want to come back?
  • Eddy Goldberg
  • 1,455 Reads
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 1,638 Reads
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 2,728 Reads
SPONSORED
Open a The Brass Tap Franchise
Think of our brand as your neighborhood craft beer bar – only not your typical bar experience. We have optimized each of The Brass Tap’s extensive beer menu selections based on local preferences, and we keep a fresh rotation throughout the year.
AdvantaClean's founder and CEO says these 3 tips will improve your operations.
  • Jeff Dudan
  • 1,220 Reads
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 1,408 Reads
With his first year as CEO of School of Rock under his belt, Rob Price has found his groove as he works to grow the 20-year-old brand that offers music education to kids all over the world.
  • Kerry Pipes
  • 7,501 Reads
"No means no": Are you practicing safe marketing in the age of GDPR?
  • Gareth Botha
  • 2,233 Reads
Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 1,793 Reads
Nicole Ossenfort is an inclusive leader. Since taking over as president and CEO of Liberty Tax earlier this year, she has made it a priority to be in regular contact with people from every level of the tax preparation brand, from franchisees to employees.
  • Kerry Pipes
  • 5,381 Reads
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,244 Reads
E-learning has earned its stripes as a convenient alternative to traditional corporate training models, which typically have involved flipcharts and laser pointers.
  • Nigel Davies
  • 1,603 Reads
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 3,728 Reads
Blaze Pizza
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