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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

A look at international consumer trends by country, demographics, and more.
  • William Edwards
  • 1,361
If you're not on top of all your local reviews and websites, there could be a reputation crisis looming in your future.
  • Afif Khoury
  • 1,957
Every brand has a story - but not everyone knows how to tell it. Use these 5 tips to tell yours most effectively.
  • Lora Kellogg
  • 1,309
Social media has been around for more than two decades. While social media is well known today, it began humbly on a site called SixDegrees.com, which allowed users to create a profile and “friend” other users.
  • Shawna Ford
  • 1,366
If you have a great franchisee training program, let candidates know about it!
  • Evan Hackel
  • 1,862
Code Ninjas CEO tells how development and operations team up on recruitment.
  • David Graham
  • 1,964
Digital marketing technologies have become indispensable for franchisors seeking new operators, as well as for franchisees seeking new customers.
  • Sara Wykes
  • 6,268
It's an excellent time to be part of franchise operations. With franchise growth and multi-unit franchising, in particular, continuing to soar, the industry is working tirelessly to keep up with demand.
  • Amos Durbin
  • 2,561
Learn how Club Pilates creates online ads that build loyalty and engage customers
  • Jessica Yarmey
  • 3,396
Social media marketing news you can use. This week: 1) Crisis management: How badly will "Papa John" Schnatter's problems hurt the brand he founded?; 2) 10 ways digital marketers can improve their effectiveness; 3) 5 steps for turning "ordinary" online conversations into actionable leads; 4) Yelp cannot be ordered to take down negative reviews, says California's Supreme Court.
  • Eddy Goldberg
  • 3,795
Kent Frogley, Chief Marketing Officer at Real Property Management and Jessica Yarmey, chief marketing officer at Club Pilates, explain how they create online ads that engage customers, build loyalty, and get results. Here's what they told us.
  • Franchise Update
  • 4,732
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Improve your lead gen through social media with these 4 useful tips
  • Lora Kellogg
  • 4,496
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 2,157
Grand openings at Wayback Burgers ensure franchisees connect with the local market
  • Kandi O'Connor
  • 2,294
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 2,968
Absent an economic shock, we should have continued expansion this year and into next.
  • Darrell Johnson
  • 1,991
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 2,733
Development learns to play well with operations at Kids First Swim Schools
  • Gary Roth
  • 1,517
In what ways does your development department work alongside your operations department to enhance the recruitment process?
  • Franchise Update
  • 2,545
If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 1,926
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 2,018
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Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations in the United States, Canada, Costa Rica, the Dominican Republic, Guam, Honduras, Mexico...
To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
  • John DiJulius
  • 3,545
A statistically based analysis of Roark's acquisitions shows more growth in unit revenues than in number of units
  • Peter Schwarzer
  • 2,709
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,408
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 2,780
Learn how 4 brands are using digital technology, plus tips from a marketing pro
  • Sara Wykes
  • 3,651
Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
  • 4,260
By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
  • Eric Levy, Eddie Block, and Peter Vogel
  • 4,191
Thinking international? Here's how to choose the best countries for your brand
  • Kay Ainsley
  • 2,257
Heavy reliance on brokers at Floor Coverings International has changed the role of the development team.
  • Richard Leveille
  • 3,053
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