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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 572
We are considering a number of options as we work toward our 2018 franchise development goals, focusing primarily on zeroing in on what is working and switching up the approaches that are not.
  • Franchise Update
  • 1,474
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 3,696
Breadsmith's marketing manager outlines plans for using social media for local marketing in 2018
  • Jason Van Acker
  • 5,503
The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.
  • Franchise Update
  • 4,837
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
  • Rick Howard
  • 7,932
Strengthening relationships with your franchisees
  • Ari Rabban
  • 8,303
For many new and emerging franchisors, the transition from selling their product or service to selling the opportunity to own a franchise can be challenging.
  • Kay Ainsley
  • 9,337
When it comes to franchise recruitment in the digital age, first impressions count--now, more than ever.
  • Helen Bond
  • 10,689
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
  • Kerry Pipes
  • 11,518
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
  • Justin McCoy
  • 13,249
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Social media marketing news you can use. This week: 1) Chicken Salad Chick offers 10 days of giveaways to celebrate its 10th anniversary; 2) Red Robin's $99 deal for 12 months of burgers sells out in one day; 3) Jason's Deli response to a data breach is a lesson in crisis management; and 4) Jack in the Box teams up with Snoop Dogg on a "Merry Munchie Meal" LTO ($4.20, of course) as recreational marijuana goes legal in California.
  • Eddy Goldberg
  • 13,647
The "better burger" marketplace may seem crowded, but for Wayback Burgers the competition makes for exciting challenges and opportunities.
  • Kerry Pipes
  • 13,404
With so much change ahead in 2018, the economic outlook is more positive than not
  • Darrell Johnson
  • 12,739
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 12,504
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 14,776
Online data from Millennials makes target marketing easier
  • Shawna Ford
  • 18,809
CMOs can learn a lot about social media marketing from this Saladworks franchisee!
  • Eddy Goldberg
  • 19,965
Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
  • John DiJulius
  • 24,000
Thinking of going global in 2018? These countries are worth a look.
  • William Edwards
  • 23,606
This second in a series of highlights from the 2018 Annual Franchise Development Report (AFDR) looks at where the money in recruitment budgets goes.
  • Eddy Goldberg
  • 26,257
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Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations in the United States, Canada, Costa Rica, the Dominican Republic, Guam, Honduras, Mexico...
Too much time on our "devices" is costing us a lot in creativity, customer service, and so much more.
  • John DiJulius
  • 28,256
Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
  • Eddy Goldberg
  • 29,119
Results from the 2018 Annual Franchise Development Report (AFDR) were unveiled in mid-October at the 19th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 28,384
When it comes to franchise sales, should you do it yourself or team up with third parties?
  • Art Coley
  • 21,608
So many good things are happening so quickly in franchising these days, it’s hard to keep up (even for us!). So welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 21,033
Over the past few years, technological advancements have been growing at an accelerated rate. We've seen a shift from a desktop-dominated web to a mobile-dominated web.
  • Benjamin Foley
  • 16,158
Can marketing technology be keeping your team from doing what it does best?
  • Kandi O'Connor
  • 10,070
How Our Town America uses social media for local marketing
  • Brittany Johnson
  • 8,676
A series of highlights from the 2018 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
  • 3,970
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