Goldfish Swim School Franchising, LLC Franchise Overview
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Goldfish Swim School Franchising, LLC Franchise Overview


We were very impressed with the mission - to teach kids to swim and be safer around the water. We knew there was a need for swim lessons in our area and Goldfish was a great partner to help fill this need. We were inspired with the Goldfish marketing, message, curriculum and the support we received (and continue to receive) from the Franchise Office.

Jennifer and Tim Casper

Goldfish Swim School is committed to their core values and works hard every day to make our system better. That level of dedication and commitment to being the absolute best in class is what continues to motivate us to continue to reinvest in the business with new locations.

Mike Meilleur

Financial Information:

Cash Investment: $600,000
Net Worth: $1,500,000
Franchise Fee: $50,000
Total Investment: $1,355,283 - $3,266,858
Royalty Fee: 6% of gross sales
Advertising Fee: 2% of gross sales go toward the Marketing Brand Fund

Available Markets:

Canada: ON
United States: AR, CA, CO, DE, DC, FL, GA, HI, IN, IA, KS, KY, LA, ME, MD, MN, MS, MO, NE, NV, NM, OK, OR, PA, TN, TX, UT, WA, WI

About Goldfish Swim School Franchising, LLC

Goldfish Swim School is the premier learn-to-swim facility for kids ages 4 months to 12 years. We use our holistic philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment.

Franchise Details:
Founded: 2005 Franchising Since: 2009
Corporate Office: 2701 Industrial Row Drive
Troy, MI 48084
Industries: , , , , , , , , ,

Franchise History

The Goldfish Experience was born when Co-Founder Jenny McCuiston realized the demand for quality swim instruction after teaching swim lessons at a local swim club in the summer of 2000. She became increasingly busy with customers, and her business grew steadily throughout the summer. In the summer of 2004, Jenny decided to teach swim lessons at a nearby country club. Jenny, again, realized the great need for quality swim instruction as she regularly accumulated a waiting list and her clientele grew to record-breaking numbers for the club by summer’s end.

So, with the help of her husband Chris, Co-Founder of Goldfish Swim School, she began researching the swim industry in late 2004. They traveled the country, learning from other swim school owners at several swim school conferences before beginning the two-year development of their business plan. In early 2005, Jenny created the systems that Goldfish still uses and improves upon to this day, and it was also at that time that she and Chris dreamt up their rustic beach house decor, all from the kitchen of their home.

After the two years of research, and a lot of hard work, Chris and Jenny opened Goldfish Swim School in Birmingham, Michigan on March 20, 2006. They opened with over 500 students enrolled and, within two years, the business had grown to teach more than 2,000 students per week.

Since opening its first franchise in 2009 in Farmington Hills, Michigan, Goldfish Swim School has continued to grow across North America. There are currently more than 111 schools open or in development in more than 34 states and Canada. Prior to COVID, Goldfish Swim School regularly taught more than 138,000 children each week how to be safer in and around the water, and each school strives to be active within the community it serves.

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This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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