The Right Fit - Franchise Culture
Company Added
Company Removed
Apply to Request List

The Right Fit - Franchise Culture

It sounds cliched, but leadership really does begin at the top. It's the attitudes and behavior of the CEOs, VPs, and other executives who set the tone for how well the franchise brand operates and grows. What's modeled at the top trickles down to all other areas of the brand. Optimism, integrity, teamwork, and recognition are all characteristics of strong leadership.

Amazingly, leadership and a culture of healthy productivity are not that difficult to create. As you review franchise brands - talking to both franchise executives and franchisees - keep an eye out for the following signs.

Strong leaders understand that the franchise's future depends on consistent leadership and proper decision-making at the top. It's up to these individuals to provide the kind of leadership that creates confidence from the board room on down to the single-unit operator. A good leader understands that for the franchise to operate as a team, it needs the dedication of every person throughout the chain. Integrity and competence can foster loyalty, whether it's at the corporate office or at the franchise locations on Main Street.

As you evaluate franchise brands, keep a keen eye on the types of leadership exhibited. One key sign of great leadership is an inclusive approach to problem-solving, planning, and strategy. There will undoubtedly be a wealth of experience and knowledge in the franchise home office, but it should always be tempered with input from the field - most certainly from franchisees. Often this is done through franchise advisory groups or councils, which meet periodically to discuss all types of issues. Nothing inspires a franchisee as much as a franchisor who is willing and interested in hearing what the franchisee has to say - and then actually taking that feedback into consideration. Many times, the experience of being in the field can help with the creation or execution of a new strategic plan.

The open lines of communication should extend into other areas of the franchise-franchisee relationship. This endears franchisees to franchisors. For example, if an initiative is working the franchisees should be the first to know. Likewise, when something is not going so well, good leaders will make sure that franchisees are aware of the issues and that the organization is seeking to resolve any problems. Franchise executives who are strong leaders will be on the phone regularly creating an open forum of discussion. Annual and regional franchise meetings are a great place to openly discuss planning and strategies. And when something is not going as well as planned, strong leaders will encourage and rally troops to stay engaged and work out the problems together.

Smart franchise leaders not only engage their team members, they also recognize a job well done. This can be achieved through award and incentive programs, as well as through face-to-face recognition of team members who have made significant achievements.

Strong leadership creates a healthy working culture almost by default.

Ultimately, the best franchise organizations are characterized by leadership that has realistic goals and objectives, a "team" environment, and a respect for franchisees and customers.

Back:
13.4: Franchise Leadership
 
Index
Next:
14.1: Retail Franchising: What Franchisors Want

Share this Page

Comments:

comments powered by Disqus

Franchise Guides »

Featured Choices:

Popular Choices:

Featured Opportunities

Wayback Burgers
Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market...
American Family Care
The demand for health care services increases every year. People want and need access to health care on their terms - which usually means immediately!
Arby's
Fast Crafted® Restaurant Brand Specializing in Freshly-Sliced, Deli-Inspired Meats & Sandwiches 
RedBrick Pizza
At RedBrick Pizza (R), old world traditions meet new world recipes to create a better-for-you pizza experience. Baking pizzas to perfection at 1000...
Jersey Mike's Subs
Jersey Mike's, a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide, believes that making a sub...

Subscribe


Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.