Jollibee is the largest fast food chain brand in the Philippines, operating a Philippine network of more than 900 stores. A dominant market leader in the Philippines, Jollibee has embarked on an aggressive international expansion plan, now with more than 100 international stores.
Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. The Yumburger store
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