La Salsa Fresh Mexican Grill Franchise Overview
About La Salsa Fresh Mexican Grill
La Salsa Fresh Mexican Grill is a wholly owned subsidiary of Santa Barbara Restaurant Group, Inc., which is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. With more than 100 locations, La Salsa restaurants may be found throughout California, Nevada, Arizona, Indiana, Colorado, Texas, Connecticut and Florida.
La Salsa Fresh Mexican Grill® (La Salsa®) opened its first restaurant in 1979 and was purchased by CKE Restaurants in March 2002 along with the acquisition of Santa Barbara Restaurant Group. La Salsa® pioneered the concept of offering high-quality Mexican food in a fast-casual atmosphere. The brand - distinguished by the flavor and freshness of its products - appeals to health-conscious individuals with discriminating taste. Menu items such as all white meat chicken, steak and Mahi Mahi burritos and tacos are grilled or prepared to order. La Salsa® is known for its fresh salsa bar - the most extensive of any competitive chain - which includes varieties such as roasted tomato, mango and avocado.
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