Q4 | 2011

Highlights From The 2012 Annual Franchise Development Report

Virtual Issue

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FEATURE

Anatomy of a Franchise Start-Up: Our Brand's Secret Ingredient

Defying Gravity: Innovating To Keep Pace With Change

Challenge the Pros: Leveraging To Meet Development Goals

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Man on a Mission: Building An Empire On A Foundation Of Smiles

Amit Kleinberger rattles off the business start-ups he's launched like a general listing the cities he's seized.

John Carroll

No Mystery About It: Study Finds Franchisors Still Coming Up Short

There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.

Kerry Pipes

2012: Taking Control: You Can't Change The Economy, So Change Yourself!

Last year the headline on our Annual Lead Generation Survey story read: "Adapt or Die." Responses to two new questions this year indicate franchisors have taken this lesson to heart.

Eddy Goldberg

Lessons from Leadership

A leader is formally defined as a person who guides or directs a group.

Randy Murphy

Growing in a Changing Economy: Companies Focus On The Bottom Line

As an economist, I see some really challenging times ahead. As a businessman (and professed contrarian), I see some interesting opportunities.

Darrell Johnson

CMO Roundtable: Using Profiling, Targeting, And Loyalty Programs To Acquire & Retaining More Customers

What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?

Franchise Update

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Paying It Forward: Mentors Have Played A Huge Role In John Rotche's Life

In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.

Debbie Selinsky