Last year the headline on our Annual Lead Generation Survey story read: "Adapt or Die." Responses to two new questions this year indicate franchisors have taken this lesson to heart.
A leader is formally defined as a person who guides or directs a group.
As an economist, I see some really challenging times ahead. As a businessman (and professed contrarian), I see some interesting opportunities.
CMO Roundtable: Using Profiling, Targeting, And Loyalty Programs To Acquire & Retaining More Customers
What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?
In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.
Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?