FRANCHISE Update Magazine Issue IV, 2024: 2025 Annual Franchise Development Report
FRANCHISE Update Magazine: 2025 Annual Franchise Development Report

Q4 | 2024

2025 Annual Franchise Development Report

Plus 2024 STAR Awards Winners, FLDC Silver Anniversary And Annual Mystery Shopping Results

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Driving Brand Growth: CEO celebrates each win at Big Frog Custom T-Shirts
Tina Bacon-DeFrece expects to add 50 locations over the next three years
Kerry Pipes
Catering to Canines Dogtopia CEO retains "a burning desire to improve"
Neil Gill looks to capitalize on a growing and changing pet-care sector
Kerry Pipes
Policy Priorities: IFA makes inroads with lawmakers at the '24 summit 
IFA welcomes the support of any lawmaker who champions the franchising community's priorities
Matt Haller
A Clean Transition: Zips Cleaners' Mary Ann Donaghy dives into data
She stresses listening, making data-backed decisions, and being surrounded by a great team
Kerry Pipes
CMO Roundtable with MassageLuXe' VP of Marketing, Stephanie Hill
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
Franchise Update Magazine
CMO Roundtable with Best Life Brands' Chief Marketing Officer, Jennifer LoBianco
Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
Franchise Update Magazine
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CMO Roundtable with Scenthound's VP of Marketing, Hannah Keyser
Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
Franchise Update Magazine
CMO Roundtable with FullSpeed Automotive's Chief Marketing Officer, Stacey Pool
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
Franchise Update Magazine
Multi-Pronged Approach: Creating a comprehensive digital marketing strategy
Charleys Philly Steaks takes a methodical approach to social media and franchise development 
Jack Monson and Sophia Giordano-Scott
Taking Great Care: What world-class customer experience brands have in common
A customer experience action statement clarifies employees' daily roles
John DiJulius
Studying the Numbers: The 2025 AFDR reveals crucial brand data
A total of 128 brands participated in the survey, representing a broad cross-section of sectors
Helen Bond
Above and Beyond: STAR Awards recognize franchising's recruitment elite
Franchise Update honored brands for their stellar franchise development efforts
Kevin Behan
Mystery Shopping '24: Researchers investigate first contact with potential franchisees
Franchise Update's annual mystery shopping survey of franchise development tools shows improvement
M. Scott Morris
A Quarter Century of FranDev: Franchise Update Media hosts the 25th annual FLDC
Franchise development professionals gather in Atlanta learn and share ideas
Kerry Pipes
Challenge the Pros: Tom Welter Shares How They Keep Franchisees Engaged Before Opening Day
Brand executive Tom Welter discusses franchisee engagement before the first location opens discusses first location opening franchisee engagement
Franchise Update Magazine
Challenge the Pros: From Signing to Opening: Mark Jameson's Tips for Keeping Franchisees Motivated
Brand executive Mark Jameson discusses franchisee engagement before the first location opens
Franchise Update Magazine
Challenge the Pros: How John Palumbo Ensures Franchisee Success Before the Grand Opening
Brand executive John Palumbo discusses franchisee engagement before the first location opens
Franchise Update Magazine
Challenge the Pros: How Michael Abramson Fosters Franchisee Engagement Before Launch
Brand executive Michael Abramson discusses franchisee engagement before the first location opens
Franchise Update Magazine
Beyond the "Glee" Stage: Proper planning serves franchisors and franchisees
Often, the key to success is having a business plan and a financial plan
Evan Hackel
A New Pipeline: MUMBO is the word
Existing franchisees provide a database for development professionals
Paul Wilbur
Private Equity's Playbook: Hey, franchisors: Commit to explosive growth
For exponential results, look at your franchise from a private equity lens
Keith Gerson
A Relationship Business: Finding the right fit with international franchisees
Success in a new country largely depends on who represents the brand
William Edwards and Alison McElroy
Navigating Uncertainty: Franchise brands must be prepared to change
By maintaining a balance of stability and flexibility, franchise brands can navigate uncertainty
Art Coley
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