FRANCHISE Update Magazine Issue III, 2024: 2024 Franchise Innovation Awards
FRANCHISE Update Magazine: 2024 Franchise Innovation Awards

Q3 | 2024

2024 Franchise Innovation Awards

6th Annual Franchise innovation Awards

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Acing It: CEO Elevates his team of "Service-Hearted People"
Andy Bell says every colleague and craftsman with Ace Handyman Services a brand ambassador
Kerry Pipes
Expanding a Legacy: New Leader Guides Taco John's Forward
Heather Leed Neary says it's her job to remove barriers, so her team and franchisees can flourish
Kerry Pipes
From Sci-Fi to Reality: Discovering and Harnessing the Power of AI
Artificial intelligence can boost productivity, enhance customer service, and streamline operations
M. Scott Morris
Lead with Your Purpose: Profitability begins with a clear, compelling "why"
Brands drive profitability by leading with their core purpose and vision for consumers and franchisees
Jayson Pearl
The Future of Franchising: 2024 FCXC conference mixes in large measure of AI
Franchise executives gathered to examine the many facets of the customer experience.
Kerry Pipes
2024 Innovation Award Winners
The 6th Annual Franchise Innovation Awards celebrated top innovators in marketing, operations, products, and HR, with winners announced in Atlanta
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The 6th Annual Franchise Innovation Awards: 2024 Winners Raise the Bar in 4 Categories
For the Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required
Kevin Behan
2024 Franchise Marketing Leadership Award Winner: Tropical Smoothie Cafe
The campaign, featuring Chloe Fineman from "Saturday Night Live," highlighted the new Tropic Bowl menu
Kevin Behan
2024 Franchise Operations & Technology Leadership Award Winner: Homewatch CareGivers
Homewatch CareGivers used technology to make life easier for clients and employees
Kevin Behan
Topline Strategy: Highlights from the 6th Annual Franchise Marketing Report
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
Helen Bond
Guests: The North Star: Melting Pot CMO Ana Malmqvist stays Customer-Centric
CMO aims to deeply understand customer segments to build awareness and drive traffic
Kerry Pipes
CMO Roundtable: Chris Ives, Chief Financial Officer/Head of Marketing of Bubbakoo's Burritos
At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
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CMO Roundtable: Jack Bachinsky, Chief Marketing Officer of Hand & Stone Massage and Facial Spa
Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
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CMO Roundtable: Scott Johnson, Chief Marketing Officer of Checkers & Rally's
AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
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Franchising Is a-Changin' The Latest Digital Marketing Tactics Get Results
New approaches are needed to get prospective franchisees to look at your opportunity
Jack Monson
A New RX: Create a World-Class Recruitment Experience
Your No. 1 job is to find a candidate who fits your culture and will enhance it
John DiJulius
Economies of Scale: Franchisors see Common Cause with Multi-Unit Operators
Brands are increasingly wooing multi-unit operators to help fuel their growth
Colleen McMillar
Challenge the Pros: Jordan Wilson discusses recruiting multi-unit franchisees
Authority Brands excels in recruiting and supporting multi-unit franchise owners for smart growth
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Challenge the Pros: Lynette McKee discusses recruiting multi-unit franchisees
Recruiting passionate multi-unit franchisees with strong support, innovation, and growth strategies
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Challenge the Pros: Jeremy Vitaro discusses recruiting multi-unit franchisees
Targeting experienced multi-unit franchisees, Qdoba drives growth with strategic recruitment and support.
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Challenge the Pros: Paul Damico discusses recruiting multi-unit franchisees
Join Fuzzy's Taco Shop as a multi-unit franchisee for growth in the fast-casual-plus restaurant market
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Revolution Time: AI is Transforming the Franchising Industry
Those who adopt AI will lead the way into a new era of growth and prosperity
Evan Hackel
A Research Perspective: Using AI, ChatGPT, and more to Gain Franchise Insights
While AI offers numerous advantages, it also presents some challenges to navigate
Paul Wilbur
Beyond the Borders: Help for growing your franchise across the globe
Here's a guide to resources and strategies for franchisors looking to expand internationally
William Edwards and Robert Jones
The Bull's-Eye: Telling the difference between targets and forecasts
Knowing where you're heading is just as important as understanding how you'll get there
Art Coley
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