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Baskin-robbins, Dunkin' Donuts And Togo's Readies Major Expansion Effort For New York

By: Baskin-Robbins |  2 Shares     169 Reads

NEW YORK, NEW YORK (Friday, January 18, 2002) - Residents of New York City, Long Island and Westchester will soon enjoy much greater access to some of the nation's favorite coffee, baked goods, frozen treats, sandwiches and salads, thanks to plans announced today by Baskin-Robbins, Dunkin' Donuts and Togo's. Allied Domecq Quick Service Restaurants (ADQSR), the company responsible for developing and marketing the three brands, plans to add a combined 320 units in the area over the next several years, primarily in multi-branded locations. The planned expansion will provide job opportunities for hundreds of salaried and hourly employees.

Single- and multi-unit operators and investors are now being sought to take advantage of this opportunity and are being invited to attend one of two Open House events on February 5 or 6 at 7:30 p.m. at the LaGuardia Marriott in East Elmhurst, where corporate development, business, licensing, training and marketing executives will discuss franchise opportunities. Reservations are requested and may be made by calling (678) 513-8911 or by visiting www.dunkin-baskin-togos.com.

New York Market is Ripe for Expansion

Currently, there are more than 1,000 Baskin-Robbins, Dunkin' Donuts and Togo's units in the New York market. The strength of these three brands, paired with favorable demographic factors here, makes New York market ripe with opportunity for franchisees.

"The New York market is an exciting expansion area for us," says Jorge Armenteros, regional vice president of the New York market for ADQSR, adding that the company has already secured 35 locations throughout the market. "Many sites are ready to open. We've taken care of site selection, construction, permits and equipment, creating an opportunity to significantly expedite entry into this business for qualified franchisees."

Developing multi-brand locations, Armenteros adds, will provide operators with the opportunity to leverage their investment in real estate, labor and equipment.

"ADQSR's strategically assembled trio of brands allows franchisees to put a great combination of businesses on great locations. Each concept typically caters to a different daypart, so pairing two or all three of them under one roof helps keep customer traffic flowing throughout the course of the day."

Qualified candidates will possess the financial means and expertise necessary to successfully develop and operate locations featuring two or all three of the brands. The minimum cash requirement for a franchise is $1 million net worth, with $500,000 in liquid assets.

About Baskin-Robbins, Dunkin' Donuts and Togo's

With close to 5,000 combined units in the United States and 37 countries around the world, Dunkin' Donuts has established a worldwide reputation for quality, freshness and convenience. It is the largest coffee and baked goods chain in the world, providing premier coffee, bagels, donuts and other related products since 1950.

Baskin-Robbins is one of the world's largest and most beloved retailers of frozen treats and a pioneer in ice cream franchising. Since 1945, the company has created more than 700 different flavors and has grown to include more than 4,400 units.

Togo's, a 300-plus-store sandwich chain founded in 1971, is recognized for its fresh, high-quality food, earning various "best-sandwich" awards.

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