• Home:
• News:
• Round Table Pizza:

Round Table Pizza Introduces The New Taste Of Napa

Walnut Creek, CA (February 24, 2003)-
Round Table Pizza has introduced a new taste creation worthy of being a Round Table reserve- the new Napa Pizza. The Napa Valley is known for its world-class wines, invigorating spas, and casual gourmet dining. Fresh ingredients with big flavor and creative twists on the familiar define wine country cuisine. This is the source of inspiration for Round Table's new Napa Pizza. Delicately layered with big and bold flavors like a new smoky Primo pepperoni, giant Portobello mushrooms, juicy Roma tomatoes, fresh onions and a new zesty Tomato Cream sauce captures the gourmet flavors of Napa and brings them right to your local Round Table.

The Napa Pizza is available beginning February 19th for a limited time at participating Round Table Pizza locations. The Napa Pizza will be launched with an integrated marketing campaign including television, radio, and point-of-purchase materials created by Siltanen/Keehn Advertising, El Segundo, CA. The launch creative is a continuation of the ongoing Round Table Pizza campaign featuring Pizza Expert, Billy Sardell, and his love of Round Table Pizza. In the case of the new Napa Pizza, "Pizza Talk" host Billy Sardell travels to the very unique world that is Napa, with its mud baths, wine experts and peculiar wine rituals to enjoy the delicious new Napa Pizza.

Breaking new ground in the highly competitive pizza industry is nothing new to Round Table Pizza. Known for our innovative specialty pizzas, Round Table was the first major pizza chain to introduce unique pizza sauces such as Creamy Garlic and Polynesian to their loyal customers. Round Table was also the first to add chicken and garlic as pizza toppings, both of which have now become pizza industry standards. Most recently, the Mama Zella Pizza Pie was awarded "Best Limited Time Offer" of 2002 by Nations Restaurant News.

About Round Table Pizza
Founded in Menlo Park, CA in 1959, Round Table Pizza has been a west coast institution for over 40 years. Round Table has grown to be a leading casual dining chain in the premium pizza market and the fifth largest pizza franchise firm in the nation. The company known as "the last honest pizza" has a system of over 500 franchised and company owned stores operating in the Western U.S. and internationally with revenues in excess of $375 million. Round Table Pizza is a private, employee owned company with its corporate office based in Concord, California.

###