PTAC Deal Expands DrivAd's Certified Installer Network
BAY AREA , CA; April 2, 2005 Precision Tune Auto Care (PTAC) has joined the ever-growing network of DrivAd's Certified Installers servicing DrivAd's driver base. PTAC, with 29 Bay Area locations, is one of the largest international automotive repair companies. This recent agreement between PTAC and DrivAd significantly broadens DrivAd's base of Certified Installers, and provides convenient access for participating drivers throughout the region.
Upon initiation of a DrivAd advertising campaign, participating drivers visit a nearby Certified Installer location for installation of a see-thru advertising decal on the rear window of their vehicle. Thereafter for the duration of the campaign, drivers return to their Certified Installer for a brief monthly inspection. These visits ensure driver compliance with campaign parameters, and provide advertisers with pertinent performance information. As part of their partnering agreement, Certified Installers provide damage-free removal of decals from the vehicles at the conclusion of a campaign.
"Certified Installer partnering is key to our overall program. Our Certified Installers represent the drivers' primary contact point in our campaigns, and provide campaign-tracking and performance information that is important to drivers and advertisers," says Olivier Baudoux, DrivAd's Chairman & CEO.
"PTAC's alliance with DrivAd will help us reach a broader consumer base," comments Dennis Sweeney, President of the Northern California PTAC franchisee cooperative. "Our convenient and efficient service should encourage DrivAd's drivers to have us perform vehicle maintenance for them in addition to their contractual decal servicing. DrivAd's partnering-based advertising strategy is very innovative and we at PTAC look forward to a mutually beneficial relationship."
About Precision Tune Auto Care (PTAC)
Precision Tune Auto Care has been a national leader for over 25 years in providing car owners with a one-stop-shop for factory scheduled maintenance service and repairs for autos, SUVs and MiniVans. Servicing 2.5 million vehicles each year and educating the driving public on personal safety and environmental health, PTAC is a global player with more than 420 professional service facilities throughout the United States and in 12 countries. Its homepage is www.precisiontune.com.
Silicon Valley-based DrivAd, Inc. offers a patent-pending, automobile-based outdoor advertising method. This young and growing company revolutionizes outdoor advertising by offering an alternative to the often cost-prohibitive structure with an innovative partnering strategy involving advertisers, drivers and Certified Installers. By trading products and services, organizations can benefit from individual drivers, members or employees and economically advertise to large and targeted demographics. Drivers agree to attach a see-thru marketing decal on their vehicle's windows and "drive as usual" in exchange for agreed-upon rewards. DrivAd also relies on a well-established base of Certified Installers auto- servicing companies that provide drivers and advertisers with trustworthy installation and ongoing inspections of all participating vehicles. Its homepage is www.DrivAd.com.
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