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Papa Murphy's Franchise Expansion Ready "to Go" With Geovue's Location Intelligence Software

By: Papa Murphy's |  0 Shares     169 Reads

(Tuesday, March 21, 2006) - Papa Murphy's, the world's largest take-and-bake pizza chain, has selected geoVue, a leading enterprise location intelligence provider, to foster smarter strategic growth throughout its expanding national franchise. Using geoVue's flagship site selection platform (iSITE), market planning module (iPLAN) and a market-ranking analysis provided by geoVue's professional services team, Papa Murphy's will be able to quickly and accurately determine the most profitable new markets for entry, plan franchise territories, and determine the optimal locations for new sites. The software solutions will include both desktop and web-based tools, including geoVue's marketVue portal, to provide a high degree of flexibility for Papa Murphy's to create, access and distribute vital information across the enterprise.

"geoVue's robust analytics and easy-to-use business tools will enable our franchise development teams to create market plans that account for both our growth potential and our existing presence," said Kevin King, SVP Development for Papa Murphy's. "As a result, the teams will be better able to prioritize their efforts, helping Papa Murphy's more quickly meet our strategic goal of entering new markets with sites that thrive."

"Fresh, quality ingredients have always been the cornerstone of Papa Murphy's business concept", said geoVue's EVP Corporate Development, Michael Kesselman, "so it is refreshing to learn that this philosophy also applies to their real estate strategy. We are proud to deliver a solution that will produce fresh, quality insight for Papa Murphy's expansion program."

About Papa Murphy's: Papa Murphy's is the sixth-largest pizza chain in the country and the pioneer of the Take 'N' Bake pizza concept. Over 900 Papa Murphy's locations operate in 29 states, and the company plans to open 125 additional restaurants in 2006. The Vancouver, Wash.-based company offers custom-made pizzas on dough that is made fresh each day and generously layered with the highest quality fresh toppings to ensure a superior tasting product. Made-to-order in each store, Papa Murphy's pizzas are baked at home in your oven for a piping hot, delicious product whenever you want it. In addition to its pizza products, the company offers a wide spectrum of Take 'N' Bake food – including cheesy bread, chocolate chip cookie dough and dessert pizzas, as well as salads. New products are constantly in development. Papa Murphy's has been selected "Best Pizza Chain in America" for the last three years by Restaurants and Institutions " Consumers' Choice in Chains" survey.

About geoVue: geoVue is a leading provider of location-based decision support systems for the real estate, retail, and restaurant industries; with clients including The Limited, Gold's Gym, Albertson's, Dunkin' Brands, Radio Shack, Meineke and REI. This unique combination of analytical software and human expertise provides solutions for market planning, site selection, direct marketing and merchandise planning that maximize the effectiveness of chain stores nationwide. For more information about geoVue's software products and services, please call (888) 554-5150 or visit http://www.geovue.com.

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