Lewis Finch Appointed to SUBWAY® Advisory Board
Company Added
Company Removed
Apply to Request List

Lewis Finch Appointed to SUBWAY® Advisory Board

Think Advertising Division President, and MarketSmart/MSA Chief Executive, is One of Nine Selected to Serve on New Board

CLEARWATER, Fla.--(BUSINESS WIRE)--Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, announces that its Think Advertising Division's president, Lewis Finch, has been appointed to the new SUBWAY® Local Agency Advisory Board. Finch was one of nine board members selected from a pool of more than 100 candidates representing 30 agencies nationwide.

Finch will represent Morrisville, N.C.-based advertising agency MarketSmart/MSA and the 30 SUBWAY markets the firm handles on the East Coast.

"I look forward to serving on the Local Agency Advisory Board," said Finch, Think Advertising division president. "SUBWAY was MarketSmart's first client more than 15 years ago, and we remain committed to that relationship. I hope to draw on my experiences with SUBWAY to help improve the overall marketing process, from the national to the local agency level."

Prior to becoming president of the Think Advertising division, Finch founded the Finch Agency, which later became MarketSmart/MSA after being acquired by Think Partnership in 2005. Finch earned his degree in political science from North Carolina State University, then chose a career in advertising due to his experience working at his family's newspaper. He later perfected his guerrilla and grassroots marketing techniques at Venters and Associates.

The Local Agency Advisory Board was created by the SUBWAY Franchisee Advertising Fund Trust to facilitate enhanced communications between local agencies, local SFAFT boards and SFAFT field marketing representatives to better market SUBWAY Restaurants as a whole.

"Lewis brings more than 15 years of direct SUBWAY experience to our boardroom table," stated Jeff Whitney, SFAFT vice president of field marketing – Americas. "Lewis and his fellow board members were selected for the unique industry perspectives each provides. This board will make a material difference in the way we support marketing in the field, and will help us make global decisions that empower our local agencies to perform at the highest levels."

Board members were chosen based on a number of criteria, including their strategic importance within the SUBWAY system. The nine board members represent over half of the markets in the system nationwide.

About SUBWAY Restaurants

Headquartered in Milford, Connecticut, the SUBWAY restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership continues to this day, making it possible for thousands of franchisees and families to build and succeed in their own business. For the 14th time in 18 years the SUBWAY chain was cited as the #1 franchise opportunity by Entrepreneur Magazine in its 2006 Annual Franchise 500®. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About MarketSmart/MSA

MarketSmart/MSA is a full-service, integrated marketing communications firm located in Morrisville, N.C. Part of Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, MarketSmart/MSA has offered world-class advertising, marketing and branding services since 1991. Over the years, the agency has grown to meet its clients' needs by adding audiovisual production, public relations and mystery shopping services. The advertising agency is currently ranked as the third largest in the Triangle region by the Triangle Business Journal. For more information, contact MarketSmart/MSA at (919) 463-9680.

About Think Partnership Inc.

Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick™, PrimaryAds™, iLead Media, KowaBunga!®, BabyToBee, Second Bite™ and MarketSmart. For more information, visit www.thinkpartnership.com.

###

Comments:

comments powered by Disqus
Share This Page

Subscribe to Our Newsletters