SUBWAY Restaurants Adds New "Healthier For You" Items

By: Subway | 4 Shares 463 Reads

New Higher in Fiber, High in Taste Breads & All Natural Yogurt Added to Menu

August 24, 2007 // Franchising.com // (Milford, CT)— The SUBWAY restaurant chain, famous for its wide variety of submarine sandwiches made on freshly baked bread, introduces new Honey Oat and Wheat breads on September 3rd which contains higher grams of fiber per serving. The Honey Oat bread has 5 grams of fiber per six-inch serving while the Wheat bread has 4 grams of fiber per six-inch serving.

"These breads are a good source of fiber," said Lanette Kovachi, Registered Dietitian for the SUBWAY restaurant chain. "Now any sandwich on the new Honey Oat or Wheat breads, topped with our standard serving of vegetables, provides 20 percent of your daily fiber requirement."

The brand also added Dannon™ All Natural Low-Fat Strawberry Yogurt to its menu, adding to its offerings of healthier-for-you sides, which includes bottled water, low-fat milk, apple slices, low-fat chips and raisins.

Lanette, who provides healthy living tips on the Menu/Nutrition page on the chain's website, www.subway.com, points out that fruits and vegetables are a great source of fiber. A proper amount of fiber in your diet can: reduce your level of cholesterol; increase fullness with fewer calories; promote regularity; improve glucose levels in diabetics; and may also reduce the risk of heart disease.

By adding the two new, higher-fiber breads and Dannon™ All Natural Low-Fat Strawberry Yogurt to its menu, the SUBWAY chain reinforces its positioning as the healthier alternative to traditionally fatty fast foods. In March 2007, the SUBWAY Fresh Fit™ meals were introduced; healthier, on-the-go meals that compliment busy and active lifestyles. The SUBWAY Fresh Fit™ meals were developed to fit into the American Heart Association's approach to a healthy lifestyle.

With more than 28,000 locations in 87 countries, the SUBWAY restaurant chain is the world's largest submarine sandwich franchise. Headquartered in Milford, Connecticut, the SUBWAY restaurant chain was co-founded in 1965 by Fred DeLuca and Dr. Peter Buck. Their partnership, which continues today, marked the beginning of a remarkable journey — one that makes it possible for thousands of individuals to build and succeed in their own business.

The SUBWAY brand is ranked as the number one franchise opportunity in Entrepreneur magazine's 2007 "Annual Franchise 500®" listing. This marks the 15th time in 20 years that the chain has achieved this honor.