Modiv Media and SUBWAY® to Serve Seattle with Mobile Promotions
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Modiv Media and SUBWAY® to Serve Seattle with Mobile Promotions

'My SUBWAY Mobile' Program to Make Its First Seattle Play at Seahawks Game on Oct. 21

BOSTON--(BUSINESS WIRE)--Modiv Media Inc., a leader in retail interactive media delivery solutions, and the SUBWAY® restaurant chain, the world's largest submarine sandwich franchise, today announced 345 SUBWAY® franchises in the Seattle-Tacoma area will be offering mobile promotions and offers to their customers. Modiv Media worked with the SUBWAY Franchisee Advertising Fund Trust (SFAFT) to develop the mobile promotions campaign called "My SUBWAY Mobile," which is being launched at the Seattle Seahawks' home game against the St. Louis Rams on Sunday (Oct. 21).

About 70,000 football stadium spectators at Seattle's Qwest Field will have a chance to win a signed Seahawks helmet when they text in a keyword using their mobile phone. The jumbotron at Qwest Field will announce the signed memorabilia competition and the specific keyword to text in. All entries will be enrolled in the free "My SUBWAY Mobile" club and will receive a free six-inch SUBWAY sandwich with the purchase of another six-inch sub at participating SUBWAY stores. Local Seattle-area residents also now may enter the My SUBWAY Mobile program by texting in "sub018" to 35562.

"Because Seattle is a tech-friendly city, SUBWAY wanted to be more in sync with innovative technology best practices instead of just traditional marketing activities that produce traditional results," said Seattle-Tacoma SUBWAY Marketing Board Chair, Paul Armour. "With My SUBWAY Mobile, we are giving our customers an easier method to redeem their paperless coupons and offer them more rewards and real-time alerts. By better understanding our customers' preferences and buying behaviors, including when they eat, what combination meals they like, etc., we could drive more traffic into specific restaurant locations and reward loyal customers."

The Modiv Mobile service is the heart of the My SUBWAY Mobile program, which is currently available in more than 100 SUBWAY franchises in Buffalo, New York. Modiv Mobile influences brand shopping decisions by delivering relevant information and promotions to on-the-go shoppers' mobile phones via opt-in campaigns and personalized offers.

"With Modiv Mobile, quick-service restaurants like SUBWAY can influence their on-the-go customers' purchasing decisions by reaching them with the right information at the right time," said Robert Wesley, president and CEO of Modiv Media. "Consumer-accepted mobile promotions satisfy not only the needs of retailers looking to motivate their customers on what and when to buy but also the patrons receiving the relevant and real-time offers."

For more information about My SUBWAY Mobile, visit

About Modiv Media

For brand marketers and retailers looking to influence consumers' shopping habits and buying decisions, Modiv Media orchestrates relevant retail messages and improved shopping experiences at exactly the right moment in exactly the right place. Modiv Media's multi-touch platform delivers consumer-convenient media through in-store self-service solutions and on-the-go shoppers' mobile phones.

Modiv Media has received several accolades: 1st place at the Wireless Emerging Technologies Award at CTIA WIRELESS 2006; Gold Star Award in Mobile Marketing/CRM Category at MobileVillage's 2006 Mobile Star Awards; GEM Award for Best Systems and Programs; Innovation Award from the Global Mobile Marketing Association; and the 2005 Global Retail Technology Award for Best In-Store Innovation.

Modiv Media Inc. is privately held and based in the Boston area. To learn more, please visit

The SUBWAY® restaurant chain includes more than 28,300 locations in 86 countries, and is the second largest fast-food chain in the world, surpassing McDonald's® number of locations throughout the USA, Canada, Australia and New Zealand.
The SUBWAY® brand is ranked as the number one franchise opportunity in Entrepreneur magazine's 2007 "Annual Franchise 500" listing; the 15th time in 20 years that the chain has achieved this honor. Based in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® restaurant chain was co-founded in 1965. For more information about the SUBWAY® restaurant chain, visit



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