Pollo Campero inks deal with Wal-Mart

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Wal-Mart Celebrates Latin American Flavor with Pollo Campero, Great Chicken with a Latin Twist to Roost in U.S. Stores

November 14, 2007 // Franchising.com // DALLAS – Campero USA today announced an exciting new tenant /landlord relationship with Wal-Mart Stores, Inc. This U.S. division of Pollo Campero, the largest Latin American chicken restaurant chain, is eager to please millions of Wal-Mart customers with Pollo Campero restaurants beginning in 2008.

"We are extremely excited about the relationship between Campero and Wal-Mart," said Roberto Denegri, president and COO, Campero USA. "People love our chicken once they taste it. The relationship with Wal-Mart gives us an unprecedented opportunity for a wide variety of people to indulge in our distinctive menu."

Wal-Mart's ongoing commitment to the Latin American community is exhibited by this new relationship with Campero. The retail giant has an increasing Latin American customer base in many of its stores around the country. Adding Pollo Campero restaurants shows Wal-Mart's sensitivity to its consumers and provides extra incentive for them to visit the stores and do more than just shop. Pollo Campero hopes to enhance the Latin American customers' experiences while bringing diversity to others.

"Our customers today come from many different backgrounds and all walks of life. Many are Latin American, and they are among our fastest-growing markets," said Gisel Ruiz, vice president and regional general manager, Wal-Mart Stores, U.S. "It stands to reason that our offerings reflect the needs of the communities we serve. We know Pollo Campero will add value to Wal-Mart with its premium Latin American restaurant brand."

Pollo Campero has launched an aggressive U.S. expansion after more than 35 extremely successful years in Latin America, and quickly established a firm foothold in the incredibly competitive U.S. chicken industry. Campero now has more than 260 restaurants in 11 countries and three continents. Its goal is to open 500 units in the United States by 2012. The relationship with Wal-Mart will assist in this endeavor.

With America's increasing appetite and demand for flavorful food, uncompromising quality and exceptional service, Pollo Campero is thriving in a market where fried chicken has been a staple of so many diets for years.

"Pollo Campero is not your typical food chain. It is a familial gathering place, and we are energized about our new relationship with Wal-Mart, America's favorite family store," said Denegri.

ABOUT POLLO CAMPERO
Pollo Campero, the largest Latin American chicken restaurant chain, is expanding aggressively in the U.S. by continuing to serve the best chicken in the world. The company's mission is to conquer the heart and palate of its guests with flavorful food, an exceptional experience and uncompromising quality. With more than 260 stores worldwide and 36 so far in the United States, Pollo Campero is adding new franchisees regularly. For more information, visit www.campero.com.

ABOUT WAL-MART, INC. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.